3 Approaches to Customer Journey Mapping (Live Event)

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Customer experience (CX) is hot hot hot! If you have been asked to lead a CX research project, chances are you will need to deliver a customer journey map. When done well, these maps help businesses identify pain points and opportunities to optimize their products or services. In this Live Event, Instructor Marni Martens will share 3 approaches for creating a customer journey map, even when budgets and timelines are tight.

Format: How-to

Level 2: For those with basic market research knowledge, typically 2-5 years in the field.

Learning Objective:

• Students will learn the what & why of customer journey maps as well as how various methodologies can be employed to inform the development of customer journey maps.