Delivering Research to Brand and Product Managers, AI Executive Summaries, and Negotiation and Persuasion Skills eLearning Live Events

We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the comfort of your own space. Scheduled for 55 minutes each, to save you 5 minutes before your next meeting. Click Here to Sign Up.

Upcoming Events & Details:

Meet the Marketers: Delivering Research to Brand Managers and Product Managers

When: Tuesday, October 7 @ 1:00 PM ET.
Instructor: Michelle Legros
Agenda: Do you deliver qual or quant research to product managers and brand managers? Their needs can be very different of other clients and stakeholders. Learn what they really need from research by understanding their job responsibilities and priorities.
Learning Objective: Upon completion, participants will learn about the job responsibilities and customer insight needs of brand and product managers—and how to plan and deliver research that speaks to their priorities. You’ll gain strategies for planning and delivering research that aligns with these roles’ priorities, decision timelines, and language.
Level: Any—Suitable for all levels.
Format: How-to.

AI-Powered Executive Summaries: Tailor, Test, and Choose What Lands

When: Thursday, October 23 @ 3:00 PM ET.
Instructor: Kathryn Korostoff
Agenda: Learn how to use AI to quickly create multiple versions of an executive summary—each with a different structure—so you can test, compare, and deliver the one that truly resonates.
Learning Objective: Upon completion, participants will learn how to use general-purpose AI (ChatGPT, Gemini) to generate multiple executive summary versions, each applying a distinct strategy framework.
Level: Any—Suitable for all levels.
Format: How-to.

Prompt Engineering for Researchers — Amping Up Questionnaire and Discussion Guide Development

When: Tuesday, November 4 @ 1:00 PM ET.
Instructor: Kathryn Korostoff
Agenda: In this session, we’ll explore how prompt engineering can amp up the development of questionnaires and discussion guides—making the process faster, sharper, and less stressful. Using real before-and-after examples, with specific prompts.
Learning Objective: Upon completion, participants will learn how to use precise prompting methods to create effective questionnaires and discussion guides that follow established best practices, while keeping AI outputs tightly aligned with research objectives and free from vague or off-target suggestions.
Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.
Format: How-to.

Negotiation and Persuasion Skills for Market Research & Insights Professionals

When: Thursday, November 20 @ 3:00 PM ET.
Instructor: Michelle LeGros and Marni Martens
Agenda: Mastering negotiation and persuasion skills isn’t just for salespeople—it’s a must-have for research professionals who need to influence stakeholders, secure buy-in, and advocate for their work with confidence.
Learning Objective: This session covers how to handle research negotiations—like managing scope changes and aligning on priorities—and how to share insights persuasively, especially with skeptical audiences. Attendees will leave with strategies, sample language, and greater confidence.
Level: All—Suitable for all levels.
Format: How-to.

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