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Market Segmentation: Methodology Options & Project Planning

September 13, 2022 @ 1:00 pm - 3:00 pm EDT

Free

Click Here to Access the Live Session

Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.

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Includes important jargon and concepts, as well as three different approaches to defining market segments.