Amy is the primary research strategist & analyst at Solutions Through Research, LLC which she founded in 2012. In this role, she supports and leads research strategies for a variety of businesses, both B2C and B2B. Amy also regularly works with research firms to fill workstream gaps and has had the pleasure of working on hundreds of studies over the years, both qualitative and quantitative in nature. Prior to Solutions Through Research, Amy was a client-side researcher with Gannett, Inc. (owner of USA Today and many U.S. newspaper/website brands). Her client-side career spanned 11+ years. Amy is a certified insights professional (IPC) through the Insights Association and is a member of QRCA, ASA, and AMA. She earned a B.A. in rhetoric from the University of Illinois, Urbana-Champaign as well as certificates in market research from the University of Georgia and geographic information science & technology from the University of Southern California.