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A correlation analysis conducted to determine the variables that have the most impact on a measured variable of consequence, such as customer satisfaction. For instance, a key driver analysis might
How do we, as market research and insights professionals, interpret data in a way that ensures objectivity? It’s not easy. While we try to be objective, we humans are complex,
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Question: Which of the following best predicts satisfaction among market research clients with their market research & insights partners? [1] Breadth of methodology options Depth of data analysis skill Excellence
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