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Access Expertise in Question Design and Programming Effortlessly.

Find Your Edge with Specialized Question Design and Programming in Market Research Projects!

We have fully vetted survey researchers ready to assist your market research initiatives. These researchers have experience in Project Planning, Survey Design, Programming, Fielding Management, and Data Analysis and Report Writing, amongst many other things. They are familiar with tools such as Alchemer, Qualtrics, Sawtooth, SPSS (basic and advanced), and more. Better still, many have deep expertise in specific applications (brand loyalty, concept testing, segmentation, etc.) and verticals (CPG, Food, Media, Pharma, Retail, Tech, Transportation, etc.). 

The Rent-A-Researcher service has a pool of over 150 fully vetted market research contractors with various areas of expertise.

More than 30 of our network of experts focus on the precise design and programming of market research questions

Question Design & Programming Case Study

Navigating the Complexity of Consumer Preferences in the Beverage Industry

A leading beverage company sought to better understand consumer preferences and trends within the non-alcoholic segment. Traditional survey methods had previously provided broad, generalized data that failed to capture the nuanced preferences and motivations of their target market, hindering the development of targeted product innovations and marketing strategies.

Choosing Specialized Question Design and Programming Expertise

To delve deeper into consumer insights with precision, the company utilized our Rent-a-Researcher service to secure an expert in question design and programming specific to market research in the beverage sector. From a selection of skilled professionals, they chose a researcher with a proven track record in crafting questions that elicit detailed and actionable responses, planning a survey project to span over four weeks.

Innovative
Question Design

Advanced
Programming

Impactful
Insights

  • Innovative Question Design: The expert’s approach to question design focused on developing engaging, open-ended questions that prompted deeper reflection from respondents, covering aspects such as flavor preferences, consumption occasions, and health considerations. This was coupled with sophisticated programming techniques to ensure a smooth survey experience, maximizing response rates and the quality of data collected. 
  • Advanced Programming: By utilizing advanced programming tools, the researcher implemented adaptive survey logic that tailored questions based on previous responses, allowing for a more personalized survey experience. This technique unearthed richer, more complex insights into consumer behavior and preferences.
  • Impactful Insights: The nuanced data obtained from this refined question design and programming approach offered the beverage company a granular view of consumer trends, revealing untapped market segments and guiding the development of new product lines. The insights led to strategic marketing campaigns that resonated deeply with their target audience, significantly outperforming the outcomes from their previous, more traditional survey methods.

Partnering with our Rent-A-Researcher expert not only refined their understanding of consumer preferences but also empowered them to innovate and market with greater precision. This collaboration underscored the value of tailored market research techniques in driving competitive advantage and strategic growth in the fast-paced consumer goods industry.

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