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This session will be a live demonstration of a TBD online qualitative tool (iTracks or Dscout), including various methodologies it can support and platform features, etc.
Format: Tool Demo
Level: Level 1, ideal for beginners, no prior market research knowledge or experience needed.
Learning Objective: Expose attendees to an online qualitative research tool that can be leveraged for different purposes and methodologies, including platform features and pricing models.