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DTSTART;TZID=America/New_York:20260310T130000
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DTSTAMP:20260527T145530
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UID:10000651-1773147600-1773151200@www.researchrockstar.com
SUMMARY:Live Event: AI Tools That Cut Qualitative Analysis Time in Half
DESCRIPTION:Sign-up for this event is required. Sign Up Here. \nFormat: Tool Demo. \nLevel: 2—For those with basic market research knowledge\, typically 2-5 years in the field.  \nTopic: How can researchers use AI tools to accelerate qualitative analysis for IDIs and focus group transcripts without compromising rigor or insights quality? This session will demonstrate multiple AI-assisted approaches for coding\, summarization\, and theme development\, while showing where human judgment is still required to avoid misinterpretation\, overgeneralization\, and missed nuance. Attendees will see practical examples of how to integrate AI into existing qualitative research workflows and evaluate tool outputs critically. \nLearning Objective: After this Live Event\, researchers will be ready to confidently apply multiple AI tools to speed qualitative analysis for interview and focus group transcripts\, assess output quality\, and identify common risks when relying on AI-generated insights. \nInstructor: Kathryn Korostoff & Guests
URL:https://www.researchrockstar.com/elearningsched/live-event-ai-tools-for-qualitative-analysis/
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260113T130000
DTEND;TZID=America/New_York:20260113T140000
DTSTAMP:20260527T145530
CREATED:20251230T201624Z
LAST-MODIFIED:20260106T194751Z
UID:10000647-1768309200-1768312800@www.researchrockstar.com
SUMMARY:Live Event: Writing Discussion Guides for Customer Journey Research
DESCRIPTION:Sign-up for this event is required. Sign Up Here. \nFormat: How-To \nLevel: 2. For those with basic market research knowledge\, typically 2-5 years in the field. \nTopic: Customer journey projects using qualitative research methods require discussion guides that capture both emotional and behavioral nuances across touchpoints. This session shows how to design discussion flows that elicit deeper stories\, reveal unmet needs\, and connect experiences across stages. For researchers using qualitative research\, learn question-writing techniques and journey-mapping tips to uncover deep narratives. \nLearning Objectives: \n\nWrite discussion guide questions that uncover context\, motivations\, emotions\, and behaviors across journey phases.\nStructure discussion guides that flow naturally and build cumulative insight from pre-purchase to post-experience.\n\nInstructor: Kathryn Korostoff
URL:https://www.researchrockstar.com/elearningsched/live-event-writing-discussion-guides-for-customer-journey-research/
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251104T130000
DTEND;TZID=America/New_York:20251104T140000
DTSTAMP:20260527T145530
CREATED:20250825T172620Z
LAST-MODIFIED:20250924T175620Z
UID:10000643-1762261200-1762264800@www.researchrockstar.com
SUMMARY:Live Event: Prompt Engineering for Researchers - Amping Up Questionnaire and Discussion Guide Development
DESCRIPTION:Sign up for this event is required. Sign Up Here. \nFormat: How-To \nLevel: 2. For those with basic market research knowledge\, typically 2-5 years in the field. \nLearning Objective: Upon completion\, participants will learn how to use precise prompting methods to create effective questionnaires and discussion guides that follow established best practices\, while keeping AI outputs tightly aligned with research objectives and free from vague or off-target suggestions. \nHosted by Instructor Kathryn Korostoff
URL:https://www.researchrockstar.com/elearningsched/live-event-prompt-engineering-for-researchers-amping-up-questionnaire-and-discussion-guide-development/
CATEGORIES:Questionnaire Design 101,Questionnaire Design 201: Scale Selection
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251023T150000
DTEND;TZID=America/New_York:20251023T160000
DTSTAMP:20260527T145530
CREATED:20250723T194201Z
LAST-MODIFIED:20250808T185300Z
UID:10000642-1761231600-1761235200@www.researchrockstar.com
SUMMARY:Live Event: AI-Powered Executive Summaries
DESCRIPTION:Sign up for this event is required. Sign Up Here. \nFormat: How-To \nLevel: All. Suitable for all levels. \nLearning Objective: Participants will learn how to use general purpose AI (ChatGPT\, Gemini) to generate multiple executive summary versions\, each applying a distinct strategy framework. Learn how to evaluate and select the version that best fits a given audience’s needs. \nHosted by Instructor Kathryn Korostoff
URL:https://www.researchrockstar.com/elearningsched/live-event-ai-powered-executive-summaries/
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250522T150000
DTEND;TZID=America/New_York:20250522T160000
DTSTAMP:20260527T145530
CREATED:20250331T194521Z
LAST-MODIFIED:20250422T211527Z
UID:10000634-1747926000-1747929600@www.researchrockstar.com
SUMMARY:Live Event: Conducting Awesome Webcam Interviews: IDI Practice with AI avatars
DESCRIPTION:Sign up for this event is required. Sign Up Here. \nFormat: Tool Demo \nLevel: All. Suitable for all levels. \nLearning Objective: Upon completion\, participants will be able to pinpoint what’s working—and what needs improvement—in their interviewing skills\, especially in asking effective follow-up questions and responding to unclear answers\, while also reflecting on their overall confidence as an interviewer.
URL:https://www.researchrockstar.com/elearningsched/live-event-conducting-awesome-webcam-interviews-idi-practice-with-ai-avatars/
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250211T130000
DTEND;TZID=America/New_York:20250211T140000
DTSTAMP:20260527T145530
CREATED:20250129T210650Z
LAST-MODIFIED:20250210T142104Z
UID:10000627-1739278800-1739282400@www.researchrockstar.com
SUMMARY:Live Event: 10 ChatGPT Prompts for Drafting Management Summaries
DESCRIPTION:Sign up for this event is required. Sign up here. \nFormat: How-To \nLevel 2: For those with basic market research knowledge\, typically 2-5 years in the field. \nLearning Objective: After attending this live event\, participants will be able to use ChatGPT prompts that generate clear and accurate management summary drafts\, turning AI into a helpful and efficient writing partner rather than a source of extra work.
URL:https://www.researchrockstar.com/elearningsched/live-event-10-chatgpt-prompts-for-drafting-management-summaries/
CATEGORIES:1: Beginner,2: Moderate,3: Advanced
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250130T150000
DTEND;TZID=America/New_York:20250130T160000
DTSTAMP:20260527T145530
CREATED:20250123T172639Z
LAST-MODIFIED:20250203T201947Z
UID:10000626-1738249200-1738252800@www.researchrockstar.com
SUMMARY:Live Event: Hypothesis Generation
DESCRIPTION:Sign up for this event is required. Sign-Up Here. \nFormat: Hot Topics \nLevel 2: For those with basic market research knowledge\, typically 2-5 years in the field. \nLearning Objective: Upon completion\, students will understand the role of hypothesis generation in shaping effective research methodologies\, and learn from examples of how to craft and test precise\, useful hypotheses using qualitative and quantitative approaches.
URL:https://www.researchrockstar.com/elearningsched/live-event-hypothesis-generation/
CATEGORIES:All Levels,Conducting Research Interviews,Level,Training
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241219T150000
DTEND;TZID=America/New_York:20241219T160000
DTSTAMP:20260527T145530
CREATED:20241009T152321Z
LAST-MODIFIED:20241206T194007Z
UID:10000625-1734620400-1734624000@www.researchrockstar.com
SUMMARY:Live Event: Qual Mastery Lab Demo
DESCRIPTION:RSVP for this event is required. RSVP Here. \nFormat: Demo \nLevel: All. Suitable for all levels. \nLearning Objective: By the end of this live event\, students will have learned how to ask questions in an unbiased way and use probing and clarifying techniques effectively.
URL:https://www.researchrockstar.com/elearningsched/live-event-qual-mastery-lab-demo/
CATEGORIES:All Levels,Conducting Research Interviews,Level,Training
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241121T150000
DTEND;TZID=America/New_York:20241121T160000
DTSTAMP:20260527T145530
CREATED:20241009T145124Z
LAST-MODIFIED:20241009T145124Z
UID:10000623-1732201200-1732204800@www.researchrockstar.com
SUMMARY:Live Event: Tired of Bar Charts? Refresh Your Data Visualization Options
DESCRIPTION:RSVP for this event is required. RSVP here. \nFormat: How-to \nLevel: Level 2: For those with basic market research knowledge\, typically 2-5 years in the field. \nLearning Objective: Students will learn to choose from 20+ data visualization options that support their work.
URL:https://www.researchrockstar.com/elearningsched/live-event-tired-of-bar-charts-refresh-your-data-visualization-options/
CATEGORIES:2: Moderate,Data Visualization & Infographic Design for Market Researchers,Level,Training
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240507T100000
DTEND;TZID=America/New_York:20240507T110000
DTSTAMP:20260527T145530
CREATED:20240422T202306Z
LAST-MODIFIED:20240422T202306Z
UID:10000613-1715076000-1715079600@www.researchrockstar.com
SUMMARY:Market Research Agency Webinar Part 2
DESCRIPTION:RSVP for this event is required. To RSVP click here. \nThis 2-part webinar series is for market research agency leaders facing today’s business challenges head-on. Whether you’re grappling with financial pressures\, adapting to technological disruptions\, or otherwise reevaluating your business model\, our goal is to equip you with the insights and tools you need to pivot successfully and secure a prosperous future for your agency.\n \nRSVP required.\n\nJoin our US and UK-based research industry experts for this 1-hour webinar on Tuesday\, May 7th at 10 AM Eastern (3 PM BST).
URL:https://www.researchrockstar.com/elearningsched/market-research-agency-webinar-part-2/
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240430T100000
DTEND;TZID=America/New_York:20240430T110000
DTSTAMP:20260527T145530
CREATED:20240422T202054Z
LAST-MODIFIED:20240422T202054Z
UID:10000612-1714471200-1714474800@www.researchrockstar.com
SUMMARY:Market Research Agency Webinar Part 1
DESCRIPTION:RSVP for this event is required. To RSVP click here. \nThis 2-part webinar series is for market research agency leaders facing today’s business challenges head-on. Whether you’re grappling with financial pressures\, adapting to technological disruptions\, or otherwise reevaluating your business model\, our goal is to equip you with the insights and tools you need to pivot successfully and secure a prosperous future for your agency.\n \nRSVP required.\n\nJoin our US and UK-based research industry experts for this 1-hour webinar on Tuesday\, April 30th at 10 AM Eastern (3 PM BST).
URL:https://www.researchrockstar.com/elearningsched/mrx-research-agency-webinar-part-1/
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240321T150000
DTEND;TZID=America/New_York:20240321T160000
DTSTAMP:20260527T145530
CREATED:20240313T173406Z
LAST-MODIFIED:20240313T173432Z
UID:10000605-1711033200-1711036800@www.researchrockstar.com
SUMMARY:Mastering the 1-Page Executive Summary: Clients want them!
DESCRIPTION:RSVP for this event is required. To RSVP click here. \nHave you ever been asked to create a one-page executive summary? If not\, you will likely hear such a request soon. Distilling complex market research into concise one-pagers is challenging\, but increasingly common. In this Live Event\, Instructor Kathryn Korostoff will share 3 specific designs you can use to meet the demand and impress your clients. \nFormat: Hot Topics \nLevel: Suitable for all levels. \nLearning Objective: Upon completion\, attendees will have an understanding of the purpose and design options for 1-page executive summaries.
URL:https://www.researchrockstar.com/elearningsched/mastering-the-1-page-executive-summary-clients-want-them/
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231128T110000
DTEND;TZID=America/New_York:20231128T120000
DTSTAMP:20260527T145530
CREATED:20230327T213533Z
LAST-MODIFIED:20230327T213533Z
UID:10000576-1701169200-1701172800@www.researchrockstar.com
SUMMARY:Conducting Global Market Research: Live Event 4
DESCRIPTION:Click Here to Access the Live Session \nMarket researchers conducting multinational projects encounter complexities that simply don’t exist when conducting single-country studies. Some of the complexities are about logistics; for example\, how to find quality samples for multinational surveys. \nSome of the complexities are more about research design; for example\, some research methods are more effective in some countries and less so in others. And other complexities are about analysis; for example\, making choices about how to analyze and report data from multiple countries when we know that cultural differences can impact response behavior. \nIn this class\, Instructor Kathryn Korostoff teaches students about managing global research studies while mitigating known risks. This is an important topic: global brands need global customer insights.
URL:https://www.researchrockstar.com/elearningsched/conducting-global-market-research-live-event-4/
CATEGORIES:All Levels,Conducting Global Market Research,Level,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2023/03/bigstock-World-Map-Infographics-Contin-410444281.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231114T110000
DTEND;TZID=America/New_York:20231114T120000
DTSTAMP:20260527T145530
CREATED:20230327T203703Z
LAST-MODIFIED:20230327T203703Z
UID:10000564-1699959600-1699963200@www.researchrockstar.com
SUMMARY:Mobile & Online Qualitative Research Methods: Live Event 4
DESCRIPTION:Click Here to Access the Live Session \nDo you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff\, topics in this 4-part program include social media research\, online focus groups\, crowdsourcing (idea management and prediction market platforms)\, webcam research\, online projective methods\, and more. \nIncludes examples\, demonstrations\, exercises\, downloadable job aids\, and reference sheets. \nBy the end of this 4-part course\, students will know when to recommend these methods\, how to plan for these projects\, and how to set clear expectations with clients and colleagues about their benefits and limitations.
URL:https://www.researchrockstar.com/elearningsched/mobile-online-qualitative-research-methods-live-event-4/
CATEGORIES:2: Moderate,Certificate,IA Qualitative Research Principles,Level,Mobile & Online Qualitative Research Methods,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Mobile_and_Online_Image.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231108T110000
DTEND;TZID=America/New_York:20231108T120000
DTSTAMP:20260527T145530
CREATED:20230327T190247Z
LAST-MODIFIED:20230328T153730Z
UID:10000556-1699441200-1699444800@www.researchrockstar.com
SUMMARY:Ethnographic Research for Customer Insights: Live Event 4
DESCRIPTION:Click Here to Access the Live Session \nAnthropology meets market research in this fast-paced\, crash course on ethnography. \nNo previous experience is required. This is a beginner-level course. \nEthnography has been a niche market research methodology for decades\, but with the recent increase in observational methods overall\, its practice is rising. \nInstructor Kathryn Korostoff will teach important concepts that will help you decide when to use ethnography (traditional or online)\, how to plan a project\, and how to avoid some common errors. \nPlease note this class focuses on ethnography; for in-depth interviewing\, see our course on Conducting Research Interviews.
URL:https://www.researchrockstar.com/elearningsched/ethnographic-research-for-customer-insights-live-event-4/
CATEGORIES:1: Beginner,Ethnographic Research for Customer Insights,Level,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2023/03/Class-Image-SQUARE.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231102T110000
DTEND;TZID=America/New_York:20231102T120000
DTSTAMP:20260527T145530
CREATED:20230327T222217Z
LAST-MODIFIED:20230327T222217Z
UID:10000588-1698922800-1698926400@www.researchrockstar.com
SUMMARY:Improving Customer Satisfaction: Monitoring Methods that Deliver Insights Live Event 4
DESCRIPTION:Click Here to Access the Live Session \nAre you planning your organization’s first customer satisfaction research? After this instructor-led class\, taught by Instructor Kathryn Korostoff\, you will be prepared to start planning your project\, either in-house or through an agency. \nTopics include goal options\, monitoring strategies\, and common challenges.
URL:https://www.researchrockstar.com/elearningsched/improving-customer-satisfaction-monitoring-methods-that-deliver-insights-live-event-4/
CATEGORIES:1: Beginner,Improving Customer Satisfaction,Level,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Improving_Customer_Satisfaction_Course_Image.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231026T130000
DTEND;TZID=America/New_York:20231026T140000
DTSTAMP:20260527T145530
CREATED:20230322T164226Z
LAST-MODIFIED:20230322T164226Z
UID:10000535-1698325200-1698328800@www.researchrockstar.com
SUMMARY:Writing Quantitative Research Reports: Live Event 7
DESCRIPTION:Click Here to Access the Live Event \nLearn how to write a great quantitative market research report\, even if you are new to report writing. \nWhat makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want your audience to understand and retain key research findings and to maximize the chance they will put them to use. \nThe options for interpreting\, synthesizing\, and reporting quantitative data are taught here in a fun\, practical way.
URL:https://www.researchrockstar.com/elearningsched/writing-quantitative-research-reports-live-event-7/
CATEGORIES:2: Moderate,Certificate,IA Quantitative Research Principles,Level,Training,Writing Quantitative Research Reports
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Writing_Quant.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231024T130000
DTEND;TZID=America/New_York:20231024T140000
DTSTAMP:20260527T145530
CREATED:20230322T160259Z
LAST-MODIFIED:20230322T160259Z
UID:10000518-1698152400-1698156000@www.researchrockstar.com
SUMMARY:Writing Qualitative Research Reports: Live Event 7
DESCRIPTION:Click Here to Access the Live Event \nLearn how to write a great qualitative research report\, even if you have never done so before. \nWhat makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. \nAnd that is not as easy as it may sound. Qualitative information can be complex and rich—analyzing it properly takes discipline\, and presenting it so that others can grasp key results requires careful planning. \nThe options for analyzing and reporting qualitative research results are taught here in a fun\, practical way.
URL:https://www.researchrockstar.com/elearningsched/writing-qualitative-research-reports-live-event-7/
CATEGORIES:2: Moderate,Certificate,IA Qualitative Research Principles,IPC Qualitative,Level,Training,Writing Qualitative Research Reports
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Writing-Qual-image.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231017T120000
DTEND;TZID=America/New_York:20231017T130000
DTSTAMP:20260527T145530
CREATED:20230321T210621Z
LAST-MODIFIED:20230321T210621Z
UID:10000496-1697544000-1697547600@www.researchrockstar.com
SUMMARY:Focus Groups: Project Design & Management: Live Event 4
DESCRIPTION:Click Here to Access the Live Event \nLearn how to manage a focus group project\, even if you have never done so before. In this 4-part class\, Instructor Kathryn Korostoff guides students through the process of planning and managing a focus group project step-by-step. \nThis class only covers reporting options briefly. For a more in-depth class on reporting\, see Writing Qualitative Research Reports.
URL:https://www.researchrockstar.com/elearningsched/focus-groups-project-design-management-live-event-4/
CATEGORIES:1: Beginner,Certificate,Focus Groups: Project Design & Management,IA Qualitative Research Principles,IPC Qualitative,Level,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Focus_Group_Course_Image-2.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231011T110000
DTEND;TZID=America/New_York:20231011T120000
DTSTAMP:20260527T145530
CREATED:20230321T190701Z
LAST-MODIFIED:20230321T190701Z
UID:10000484-1697022000-1697025600@www.researchrockstar.com
SUMMARY:Questionnaire Design 101: Live Event 4
DESCRIPTION:Click Here to Access the Live Event \nPlanning to run a survey project\, but don’t know where to start? In this class\, Instructor Kathryn Korostoff teaches students how to manage the process with project management excellence. \nIncludes tips for pre-testing\, managing clients/stakeholders\, and how to avoid common mistakes in survey research.
URL:https://www.researchrockstar.com/elearningsched/questionnaire-design-101-live-event-4/
CATEGORIES:1: Beginner,IA Quantitative Research Principles,IPC Quantitative,Level,Questionnaire Design 101,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/10_Pt_Checklist_Course_Image.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230928T130000
DTEND;TZID=America/New_York:20230928T140000
DTSTAMP:20260527T145530
CREATED:20230328T132056Z
LAST-MODIFIED:20230328T132056Z
UID:10000595-1695906000-1695909600@www.researchrockstar.com
SUMMARY:Ethical & Legal Topics for Market Research Professionals: Live Event 3
DESCRIPTION:Click Here to Access the Live Session \nAs Market Research & Insights professionals\, we collect data from people\, and that activity has legal and ethical implications. We need to know the basics of privacy and security requirements so that we don’t inadvertently break a law or create a public relations nightmare. To make sure our students know how to spot the red flags that may warrant escalation to your management or legal department\, we are offering this short course which includes expert interviews and handy reference sheets. \nIn this class\, Instructor Kathryn Korostoff helps students learn about key ethical and legal concepts that are commonly encountered in the market research profession.
URL:https://www.researchrockstar.com/elearningsched/ethical-legal-topics-for-market-research-professionals-live-event-3/
CATEGORIES:All Levels,Certificate,Ethical & Legal Topics for Market Research Professionals,IPC Practitioner,Level,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2023/03/bigstock-Judge-Gavel-With-Justice-At-La-435178217.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230919T130000
DTEND;TZID=America/New_York:20230919T140000
DTSTAMP:20260527T145530
CREATED:20230327T224238Z
LAST-MODIFIED:20230327T224238Z
UID:10000590-1695128400-1695132000@www.researchrockstar.com
SUMMARY:Behavioral Economics for Market Researchers: Live Event 3
DESCRIPTION:Click Here to Access the Live Session \nWhat drives consumers to make the decisions they make?  We now know that there are a number of rational and irrational influences that drive purchase decisions\, brand preferences\, and more. \nIt is our job as market researchers to leverage concepts such as anchoring\, framing\, and the power of default to help clients gain new insights.  Learn important behavioral economics concepts that will improve your research designs and reports. \nPlease note that this class has pre-reading and homework assignments.
URL:https://www.researchrockstar.com/elearningsched/behavioral-economics-for-market-researchers-live-event-3/
CATEGORIES:All Levels,Behavioral Economics,Level,Training
ATTACH;FMTTYPE=image/png:https://www.researchrockstar.com/wp-content/uploads/2023/03/Screenshot-2023-03-27-183814.png
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230914T120000
DTEND;TZID=America/New_York:20230914T130000
DTSTAMP:20260527T145530
CREATED:20230322T164113Z
LAST-MODIFIED:20230322T164113Z
UID:10000534-1694692800-1694696400@www.researchrockstar.com
SUMMARY:Writing Quantitative Research Reports: Live Event 6
DESCRIPTION:Click Here to Access the Live Event \nLearn how to write a great quantitative market research report\, even if you are new to report writing. \nWhat makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want your audience to understand and retain key research findings and to maximize the chance they will put them to use. \nThe options for interpreting\, synthesizing\, and reporting quantitative data are taught here in a fun\, practical way.
URL:https://www.researchrockstar.com/elearningsched/writing-quantitative-research-reports-live-event-6/
CATEGORIES:2: Moderate,Certificate,IA Quantitative Research Principles,Level,Training,Writing Quantitative Research Reports
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Writing_Quant.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230913T120000
DTEND;TZID=America/New_York:20230913T130000
DTSTAMP:20260527T145530
CREATED:20230322T160204Z
LAST-MODIFIED:20230322T160204Z
UID:10000517-1694606400-1694610000@www.researchrockstar.com
SUMMARY:Writing Qualitative Research Reports: Live Event 6
DESCRIPTION:Click Here to Access the Live Event \nLearn how to write a great qualitative research report\, even if you have never done so before. \nWhat makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. \nAnd that is not as easy as it may sound. Qualitative information can be complex and rich—analyzing it properly takes discipline\, and presenting it so that others can grasp key results requires careful planning. \nThe options for analyzing and reporting qualitative research results are taught here in a fun\, practical way.
URL:https://www.researchrockstar.com/elearningsched/writing-qualitative-research-reports-live-event-6/
CATEGORIES:2: Moderate,Certificate,IA Qualitative Research Principles,IPC Qualitative,Level,Training,Writing Qualitative Research Reports
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Writing-Qual-image.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230906T110000
DTEND;TZID=America/New_York:20230906T120000
DTSTAMP:20260527T145530
CREATED:20230327T211919Z
LAST-MODIFIED:20230327T211919Z
UID:10000572-1693998000-1694001600@www.researchrockstar.com
SUMMARY:Social Media Research & Sentiment Analysis: Live Event 3
DESCRIPTION:Click Here to Access the Live Session \nInstructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource. Included in this instructor-led class is an introduction to social media monitoring\, social sample sources & more. Get a practical perspective on how you can use social media in your market research projects.
URL:https://www.researchrockstar.com/elearningsched/social-media-research-sentiment-analysis-live-event-3/
CATEGORIES:All Levels,Certificate,IPC Practitioner,Level,Social Media Research & Sentiment Analysis,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Social-Media-course-image.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230830T130000
DTEND;TZID=America/New_York:20230830T140000
DTSTAMP:20260527T145530
CREATED:20230327T213421Z
LAST-MODIFIED:20230327T213421Z
UID:10000575-1693400400-1693404000@www.researchrockstar.com
SUMMARY:Conducting Global Market Research: Live Event 3
DESCRIPTION:Click Here to Access the Live Session \nMarket researchers conducting multinational projects encounter complexities that simply don’t exist when conducting single-country studies. Some of the complexities are about logistics; for example\, how to find quality samples for multinational surveys. \nSome of the complexities are more about research design; for example\, some research methods are more effective in some countries and less so in others. And other complexities are about analysis; for example\, making choices about how to analyze and report data from multiple countries when we know that cultural differences can impact response behavior. \nIn this class\, Instructor Kathryn Korostoff teaches students about managing global research studies while mitigating known risks. This is an important topic: global brands need global customer insights.
URL:https://www.researchrockstar.com/elearningsched/conducting-global-market-research-live-event-3/
CATEGORIES:All Levels,Conducting Global Market Research,Level,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2023/03/bigstock-World-Map-Infographics-Contin-410444281.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230824T130000
DTEND;TZID=America/New_York:20230824T140000
DTSTAMP:20260527T145530
CREATED:20230327T203654Z
LAST-MODIFIED:20230327T203654Z
UID:10000563-1692882000-1692885600@www.researchrockstar.com
SUMMARY:Mobile & Online Qualitative Research Methods: Live Event 3
DESCRIPTION:Click Here to Access the Live Session \nDo you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff\, topics in this 4-part program include social media research\, online focus groups\, crowdsourcing (idea management and prediction market platforms)\, webcam research\, online projective methods\, and more. \nIncludes examples\, demonstrations\, exercises\, downloadable job aids\, and reference sheets. \nBy the end of this 4-part course\, students will know when to recommend these methods\, how to plan for these projects\, and how to set clear expectations with clients and colleagues about their benefits and limitations.
URL:https://www.researchrockstar.com/elearningsched/mobile-online-qualitative-research-methods-live-event-3/
CATEGORIES:2: Moderate,Certificate,IA Qualitative Research Principles,Level,Mobile & Online Qualitative Research Methods,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Mobile_and_Online_Image.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230822T130000
DTEND;TZID=America/New_York:20230822T140000
DTSTAMP:20260527T145530
CREATED:20230327T183012Z
LAST-MODIFIED:20230328T153718Z
UID:10000555-1692709200-1692712800@www.researchrockstar.com
SUMMARY:Ethnographic Research for Customer Insights: Live Event 3
DESCRIPTION:Click Here to Access the Live Session \nAnthropology meets market research in this fast-paced\, crash course on ethnography. \nNo previous experience is required. This is a beginner-level course. \nEthnography has been a niche market research methodology for decades\, but with the recent increase in observational methods overall\, its practice is rising. \nInstructor Kathryn Korostoff will teach important concepts that will help you decide when to use ethnography (traditional or online)\, how to plan a project\, and how to avoid some common errors. \nPlease note this class focuses on ethnography; for in-depth interviewing\, see our course on Conducting Research Interviews.
URL:https://www.researchrockstar.com/elearningsched/ethnographic-research-for-customer-insights-live-event-3/
CATEGORIES:1: Beginner,Ethnographic Research for Customer Insights,Level,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2023/03/Class-Image-SQUARE.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230816T130000
DTEND;TZID=America/New_York:20230816T140000
DTSTAMP:20260527T145530
CREATED:20230327T222213Z
LAST-MODIFIED:20230327T222213Z
UID:10000587-1692190800-1692194400@www.researchrockstar.com
SUMMARY:Improving Customer Satisfaction: Monitoring Methods that Deliver Insights Live Event 3
DESCRIPTION:Click Here to Access the Live Session \nAre you planning your organization’s first customer satisfaction research? After this instructor-led class\, taught by Instructor Kathryn Korostoff\, you will be prepared to start planning your project\, either in-house or through an agency. \nTopics include goal options\, monitoring strategies\, and common challenges.
URL:https://www.researchrockstar.com/elearningsched/improving-customer-satisfaction-monitoring-methods-that-deliver-insights-live-event-3/
CATEGORIES:1: Beginner,Improving Customer Satisfaction,Level,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Improving_Customer_Satisfaction_Course_Image.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230810T110000
DTEND;TZID=America/New_York:20230810T120000
DTSTAMP:20260527T145530
CREATED:20230322T164021Z
LAST-MODIFIED:20230322T164021Z
UID:10000533-1691665200-1691668800@www.researchrockstar.com
SUMMARY:Writing Quantitative Research Reports: Live Event 5
DESCRIPTION:Click Here to Access the Live Event \nLearn how to write a great quantitative market research report\, even if you are new to report writing. \nWhat makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want your audience to understand and retain key research findings and to maximize the chance they will put them to use. \nThe options for interpreting\, synthesizing\, and reporting quantitative data are taught here in a fun\, practical way.
URL:https://www.researchrockstar.com/elearningsched/writing-quantitative-research-reports-live-event-5/
CATEGORIES:2: Moderate,Certificate,IA Quantitative Research Principles,Level,Training,Writing Quantitative Research Reports
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Writing_Quant.jpg
ORGANIZER;CN="Kathryn Korostoff":MAILTO:instructors@researchrockstar.com
END:VEVENT
END:VCALENDAR