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DTSTART;TZID=America/New_York:20260414T130000
DTEND;TZID=America/New_York:20260414T140000
DTSTAMP:20260416T180610
CREATED:20260122T173952Z
LAST-MODIFIED:20260219T211947Z
UID:10000653-1776171600-1776175200@www.researchrockstar.com
SUMMARY:Live Event: How to Do Survey Data Analysis in Excel with Copilot
DESCRIPTION:Sign-up for this event is required. Sign Up Here. \nFormat: How-To. \nLevel: 2—For those with basic market research knowledge\, typically 2-5 years in the field.   \nTopic: How can researchers use Excel with Copilot to efficiently analyze survey data without specialized statistical software? This session will demonstrate practical workflows for producing frequencies\, means\, medians\, and subgroup comparisons using Excel’s built-in tools enhanced by Copilot. Attendees will see how to translate common analysis questions into prompts and outputs that support faster\, more confident survey reporting. \nLearning Objective: After this Live Event\, participants will be able to analyze survey data in Excel using Copilot to generate descriptive statistics and subgroup comparisons that support clear\, defensible insights. \nInstructor: Jeff McKenna
URL:https://www.researchrockstar.com/elearningsched/live-event-survey-data-analysis-with-copilot/
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260326T150000
DTEND;TZID=America/New_York:20260326T160000
DTSTAMP:20260416T180610
CREATED:20260122T173716Z
LAST-MODIFIED:20260123T201611Z
UID:10000652-1774537200-1774540800@www.researchrockstar.com
SUMMARY:Live Event: Managing Up for Researchers—Demonstrating Impact and Earning Trust
DESCRIPTION:Sign-up for this event is required. Sign Up Here. \nFormat: Hot Topics. \nLevel: Any—Suitable for all levels.  \nTopic: Managing up as a researcher requires clearly demonstrating impact\, aligning insights to business priorities\, and building credibility with senior stakeholders. This session will translate proven management-up principles into practical strategies researchers can use to communicate value\, anticipate executive concerns\, and position research as a decision-making asset rather than a cost center. Attendees will leave with a structured\, time-bound approach for strengthening trust and influence with leadership\, informed by perspectives commonly discussed in Harvard Business Review. \nLearning Objective: Participants will leave equipped to create and implement a practical 60-day plan for managing up\, demonstrating research impact\, and strengthening trust with senior business stakeholders. \nInstructor: Jeff McKenna
URL:https://www.researchrockstar.com/elearningsched/live-event-managing-up-for-researchers/
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260210T130000
DTEND;TZID=America/New_York:20260210T140000
DTSTAMP:20260416T180610
CREATED:20251231T173740Z
LAST-MODIFIED:20260106T201244Z
UID:10000649-1770728400-1770732000@www.researchrockstar.com
SUMMARY:Live Event: Exploring Brand Loyalty Drivers—Primary Research Methodology Options
DESCRIPTION:Sign-up for this event is required. Sign Up Here. \nFormat: How-To \nLevel: All. Suitable for all levels. \nTopic:  This session helps researchers choose appropriate methods to uncover brand loyalty drivers under real‑world constraints. Participants learn how category dynamics\, audience behavior\, timelines\, and budget shape the trade‑offs between qual and quant\, and how to combine a wide range of methods to get meaningful loyalty insights. \nLearning Objectives: \n\nDecide when to focus on attitudinal\, behavioral\, or experiential loyalty drivers and match them to suitable research methods.\nCompare options such as IDIs\, focus groups\, communities\, surveys\, first-party data\, and experiments for loyalty work under different time and budget conditions.\nDesign a right‑sized loyalty study plan for a specific category and audience\, including a rationale that clients will accept.\n\nInstructor: Jeff McKenna
URL:https://www.researchrockstar.com/elearningsched/live-event-exploring-brand-loyalty-drivers/
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260122T150000
DTEND;TZID=America/New_York:20260122T160000
DTSTAMP:20260416T180610
CREATED:20251230T223014Z
LAST-MODIFIED:20260106T195339Z
UID:10000648-1769094000-1769097600@www.researchrockstar.com
SUMMARY:Live Event: Evaluating Online Panel Providers
DESCRIPTION:Sign-up for this event is required. Sign Up Here. \nFormat: Application \nLevel: All. Suitable for all levels. \nTopic: Online panels can feel like a gamble when budgets are tight\, but data quality stakes are high. This session tackles the anxiety head-on\, giving researchers practical ways to evaluate panel providers\, ask tough questions\, and spot red flags so they can protect data quality and defend choices with confidence. \nLearning Objectives: \n\nUse a pragmatic checklist to balance budget limits with non‑negotiable quality safeguards when choosing panels.\nCommunicate and defend panel decisions clearly to skeptical clients and stakeholders.​\n\nInstructor: Jeff McKenna
URL:https://www.researchrockstar.com/elearningsched/live-event-evaluating-online-panel-providers/
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251202T130000
DTEND;TZID=America/New_York:20251202T140000
DTSTAMP:20260416T180610
CREATED:20251020T175854Z
LAST-MODIFIED:20251020T204220Z
UID:10000645-1764680400-1764684000@www.researchrockstar.com
SUMMARY:Live Event: Linking Research Results to Potential Business Actions
DESCRIPTION:Sign up for this event is required. Sign Up Here. \nFormat: Hot Topics \nLevel: All. Suitable for all levels. \nLearning Objective: Attendees will learn how to craft conclusions and recommendations stakeholders can actually use—by framing insights through a clear business lens. We’ll explore how to bridge the gap between results and impact\, linking findings to saving money\, driving revenue\, and guiding strategy. \nHosted by Instructor Jeff McKenna
URL:https://www.researchrockstar.com/elearningsched/live-event-linking-research-results-to-potential-business-actions/
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250828T150000
DTEND;TZID=America/New_York:20250828T160000
DTSTAMP:20260416T180610
CREATED:20250508T153727Z
LAST-MODIFIED:20250808T184826Z
UID:10000640-1756393200-1756396800@www.researchrockstar.com
SUMMARY:Live Event: Pricing Surveys That Deliver - The Van Westendorp and Gabor-Granger Methods
DESCRIPTION:Sign up for this event is required. Sign Up Here. \nFormat: Hot Topics \nLevel 2: For those with basic market research knowledge\, typically 2-5 years in the field. \nLearning Objective: Participants will gain a clear understanding of how to plan and execute Van Westendorp and Gabor-Granger pricing surveys\, including when to use each method and how to interpret results with confidence. They’ll also share tips for avoiding common execution pitfalls. \nHosted by Instructor Jeff McKenna and special guest\, Emily Bosworth.
URL:https://www.researchrockstar.com/elearningsched/live-event-pricing-research-van-westendorp-survey/
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231130T120000
DTEND;TZID=America/New_York:20231130T130000
DTSTAMP:20260416T180610
CREATED:20230327T215015Z
LAST-MODIFIED:20230327T215015Z
UID:10000580-1701345600-1701349200@www.researchrockstar.com
SUMMARY:Market Segmentation: Methodology Options & Project Planning Live Event 4
DESCRIPTION:Click Here to Access the Live Session \nPlanning your first market segmentation project? In this class\, taught by Instructor Jeff McKenna\, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts\, as well as three different approaches to defining market segments.
URL:https://www.researchrockstar.com/elearningsched/market-segmentation-methodology-options-project-planning-live-event-4/
CATEGORIES:2: Moderate,Certificate,IA Quantitative Research Principles,Level,Market Segmentation,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Market_Segmentation_Course_Image.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231107T120000
DTEND;TZID=America/New_York:20231107T130000
DTSTAMP:20260416T180610
CREATED:20230327T175051Z
LAST-MODIFIED:20230328T153350Z
UID:10000552-1699358400-1699362000@www.researchrockstar.com
SUMMARY:Conjoint\, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4
DESCRIPTION:Click Here to Access the Live Session \nWhat is conjoint analysis? When should you use it? How do you compare it to other data analysis options\, including MaxDiff? If clients ask about it\, how can you help them understand its benefits and limitations? \nWhat tools are available for conducting conjoint analysis? \nIn this class\, Instructor Jeff McKenna teaches students basic concepts and usage scenarios. \nThanks to this course\, you will be able to consider and discuss Conjoint Analysis and MaxDiff with confidence. \nThis class does not include programming; it is intended for the project manager who would be working with a data analyst or statistician for the actual hands-on programming. The class does include demos and screenshots.
URL:https://www.researchrockstar.com/elearningsched/conjoint-discrete-choice-maxdiff-advanced-techniques-for-project-managers-live-event-4/
CATEGORIES:1: Beginner,Certificate,Conjoint, Discrete Choice & MaxDiff: Advanced Techniques,IPC Analytics,Level,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2023/03/Conjoint-Course-Image.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231019T120000
DTEND;TZID=America/New_York:20231019T130000
DTSTAMP:20260416T180610
CREATED:20230322T150545Z
LAST-MODIFIED:20230322T150545Z
UID:10000508-1697716800-1697720400@www.researchrockstar.com
SUMMARY:Sampling Methods for Market Research: Live Event 4
DESCRIPTION:Click Here to Access the Live Event \nSurvey research success requires current\, foundational knowledge of sampling strategy. Today\, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course\, students will learn sampling fundamentals and real-world strategies.
URL:https://www.researchrockstar.com/elearningsched/sampling-methods-for-market-research-live-event-4/
CATEGORIES:2: Moderate,Certificate,IPC Quantitative,Level,Sampling Methods for Market Research,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Sampling-Methods.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230907T110000
DTEND;TZID=America/New_York:20230907T120000
DTSTAMP:20260416T180610
CREATED:20230327T215010Z
LAST-MODIFIED:20230327T215010Z
UID:10000579-1694084400-1694088000@www.researchrockstar.com
SUMMARY:Market Segmentation: Methodology Options & Project Planning Live Event 3
DESCRIPTION:Click Here to Access the Live Session \nPlanning your first market segmentation project? In this class\, taught by Instructor Jeff McKenna\, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts\, as well as three different approaches to defining market segments.
URL:https://www.researchrockstar.com/elearningsched/market-segmentation-methodology-options-project-planning-live-event-3/
CATEGORIES:2: Moderate,Certificate,IA Quantitative Research Principles,Level,Market Segmentation,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Market_Segmentation_Course_Image.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230817T110000
DTEND;TZID=America/New_York:20230817T120000
DTSTAMP:20260416T180610
CREATED:20230327T174705Z
LAST-MODIFIED:20230328T153408Z
UID:10000551-1692270000-1692273600@www.researchrockstar.com
SUMMARY:Conjoint\, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 3
DESCRIPTION:Click Here to Access the Live Session \nWhat is conjoint analysis? When should you use it? How do you compare it to other data analysis options\, including MaxDiff? If clients ask about it\, how can you help them understand its benefits and limitations? \nWhat tools are available for conducting conjoint analysis? \nIn this class\, Instructor Jeff McKenna teaches students basic concepts and usage scenarios. \nThanks to this course\, you will be able to consider and discuss Conjoint Analysis and MaxDiff with confidence. \nThis class does not include programming; it is intended for the project manager who would be working with a data analyst or statistician for the actual hands-on programming. The class does include demos and screenshots.
URL:https://www.researchrockstar.com/elearningsched/conjoint-discrete-choice-maxdiff-advanced-techniques-for-project-managers-live-event-3/
CATEGORIES:1: Beginner,Certificate,Conjoint, Discrete Choice & MaxDiff: Advanced Techniques,IPC Analytics,Level,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2023/03/Conjoint-Course-Image.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230802T110000
DTEND;TZID=America/New_York:20230802T120000
DTSTAMP:20260416T180610
CREATED:20230322T150451Z
LAST-MODIFIED:20230322T150451Z
UID:10000507-1690974000-1690977600@www.researchrockstar.com
SUMMARY:Sampling Methods for Market Research: Live Event 3
DESCRIPTION:Click Here to Access the Live Event \nSurvey research success requires current\, foundational knowledge of sampling strategy. Today\, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course\, students will learn sampling fundamentals and real-world strategies.
URL:https://www.researchrockstar.com/elearningsched/sampling-methods-for-market-research-live-event-3/
CATEGORIES:2: Moderate,Certificate,IPC Quantitative,Level,Sampling Methods for Market Research,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Sampling-Methods.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230601T120000
DTEND;TZID=America/New_York:20230601T130000
DTSTAMP:20260416T180610
CREATED:20230327T215012Z
LAST-MODIFIED:20230327T215012Z
UID:10000578-1685620800-1685624400@www.researchrockstar.com
SUMMARY:Market Segmentation: Methodology Options & Project Planning Live Event 2
DESCRIPTION:Click Here to Access the Live Session \nPlanning your first market segmentation project? In this class\, taught by Instructor Jeff McKenna\, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts\, as well as three different approaches to defining market segments.
URL:https://www.researchrockstar.com/elearningsched/market-segmentation-methodology-options-project-planning-live-event-2/
CATEGORIES:2: Moderate,Certificate,IA Quantitative Research Principles,Level,Market Segmentation,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Market_Segmentation_Course_Image.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230511T130000
DTEND;TZID=America/New_York:20230511T140000
DTSTAMP:20260416T180610
CREATED:20230327T174335Z
LAST-MODIFIED:20230328T153419Z
UID:10000550-1683810000-1683813600@www.researchrockstar.com
SUMMARY:Conjoint\, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 2
DESCRIPTION:Click Here to Access the Live Session \nWhat is conjoint analysis? When should you use it? How do you compare it to other data analysis options\, including MaxDiff? If clients ask about it\, how can you help them understand its benefits and limitations? \nWhat tools are available for conducting conjoint analysis? \nIn this class\, Instructor Jeff McKenna teaches students basic concepts and usage scenarios. \nThanks to this course\, you will be able to consider and discuss Conjoint Analysis and MaxDiff with confidence. \nThis class does not include programming; it is intended for the project manager who would be working with a data analyst or statistician for the actual hands-on programming. The class does include demos and screenshots.
URL:https://www.researchrockstar.com/elearningsched/conjoint-discrete-choice-maxdiff-advanced-techniques-for-project-managers-live-event-2/
CATEGORIES:1: Beginner,Certificate,Conjoint, Discrete Choice & MaxDiff: Advanced Techniques,IPC Analytics,Level,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2023/03/Conjoint-Course-Image.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230420T130000
DTEND;TZID=America/New_York:20230420T140000
DTSTAMP:20260416T180610
CREATED:20230322T150346Z
LAST-MODIFIED:20230322T150346Z
UID:10000506-1681995600-1681999200@www.researchrockstar.com
SUMMARY:Sampling Methods for Market Research: Live Event 2
DESCRIPTION:Click Here to Access the Live Event \nSurvey research success requires current\, foundational knowledge of sampling strategy. Today\, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course\, students will learn sampling fundamentals and real-world strategies.
URL:https://www.researchrockstar.com/elearningsched/sampling-methods-for-market-research-live-event-2/
CATEGORIES:2: Moderate,Certificate,IPC Quantitative,Level,Sampling Methods for Market Research,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Sampling-Methods.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230301T110000
DTEND;TZID=America/New_York:20230301T120000
DTSTAMP:20260416T180610
CREATED:20230327T215005Z
LAST-MODIFIED:20230327T215005Z
UID:10000577-1677668400-1677672000@www.researchrockstar.com
SUMMARY:Market Segmentation: Methodology Options & Project Planning Live Event 1
DESCRIPTION:Click Here to Access the Live Session \nPlanning your first market segmentation project? In this class\, taught by Instructor Jeff McKenna\, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts\, as well as three different approaches to defining market segments.
URL:https://www.researchrockstar.com/elearningsched/market-segmentation-methodology-options-project-planning-live-event-1/
CATEGORIES:2: Moderate,Certificate,IA Quantitative Research Principles,Level,Market Segmentation,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Market_Segmentation_Course_Image.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230208T120000
DTEND;TZID=America/New_York:20230208T130000
DTSTAMP:20260416T180610
CREATED:20230327T173023Z
LAST-MODIFIED:20230328T153435Z
UID:10000549-1675857600-1675861200@www.researchrockstar.com
SUMMARY:Conjoint\, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 1
DESCRIPTION:Click Here to Access the Live Session \nWhat is conjoint analysis? When should you use it? How do you compare it to other data analysis options\, including MaxDiff? If clients ask about it\, how can you help them understand its benefits and limitations? \nWhat tools are available for conducting conjoint analysis? \nIn this class\, Instructor Jeff McKenna teaches students basic concepts and usage scenarios. \nThanks to this course\, you will be able to consider and discuss Conjoint Analysis and MaxDiff with confidence. \nThis class does not include programming; it is intended for the project manager who would be working with a data analyst or statistician for the actual hands-on programming. The class does include demos and screenshots.
URL:https://www.researchrockstar.com/elearningsched/conjoint-discrete-choice-maxdiff-advanced-techniques-for-project-managers-3/
CATEGORIES:1: Beginner,Certificate,Conjoint, Discrete Choice & MaxDiff: Advanced Techniques,IPC Analytics,Level,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2023/03/Conjoint-Course-Image.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221103T110000
DTEND;TZID=America/New_York:20221103T110000
DTSTAMP:20260416T180610
CREATED:20211116T171133Z
LAST-MODIFIED:20230314T075843Z
UID:10000438-1667473200-1667473200@www.researchrockstar.com
SUMMARY:Conjoint\, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers
DESCRIPTION:Click Here to Access the Live Session \nWhat is conjoint analysis? When should you use it? How do you compare it to other data analysis options\, including MaxDiff? If clients ask about it\, how can you help them understand its benefits and limitations? \n What tools are available for conducting conjoint analysis? \nIn this 2 hour class\, Instructor Jeff McKenna teaches students basic concepts and usage scenarios. \n Thanks to this course\, you will be able to consider and discuss conjoint analysis and MaxDiff with confidence. \nThis class does not include programming; it is intended for the project manager who would be working with a data analyst or statistician for the actual hands-on programming. The class does include demos and screenshots.
URL:https://www.researchrockstar.com/elearningsched/conjoint-discrete-choice-maxdiff-advanced-techniques-for-project-managers-2/
CATEGORIES:1: Beginner,Certificate,Conjoint, Discrete Choice & MaxDiff: Advanced Techniques,IPC Analytics,Level,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2017/11/Conjoint-Analysis.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221019T110000
DTEND;TZID=America/New_York:20221019T120000
DTSTAMP:20260416T180610
CREATED:20211116T164449Z
LAST-MODIFIED:20230314T074215Z
UID:10000418-1666177200-1666180800@www.researchrockstar.com
SUMMARY:Sampling Methods for Market Research
DESCRIPTION:Click Here to Access The Live Session \nSurvey research success requires current\, foundational knowledge of sampling strategy. Today\, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. \n Survey researchers dealing with declining response rates\, over-surveyed populations\, and sample source quality concerns require considerable knowledge and strategy. \nDuring this 3-part course\, students will learn sampling fundamentals and real-world strategies.
URL:https://www.researchrockstar.com/elearningsched/sampling-methods-for-market-research-2/2022-10-19/
CATEGORIES:2: Moderate,Level,Sampling Methods for Market Research,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Sampling-Methods.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221012T110000
DTEND;TZID=America/New_York:20221012T120000
DTSTAMP:20260416T180610
CREATED:20211116T164449Z
LAST-MODIFIED:20230314T074215Z
UID:10000417-1665572400-1665576000@www.researchrockstar.com
SUMMARY:Sampling Methods for Market Research
DESCRIPTION:Click Here to Access The Live Session \nSurvey research success requires current\, foundational knowledge of sampling strategy. Today\, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. \n Survey researchers dealing with declining response rates\, over-surveyed populations\, and sample source quality concerns require considerable knowledge and strategy. \nDuring this 3-part course\, students will learn sampling fundamentals and real-world strategies.
URL:https://www.researchrockstar.com/elearningsched/sampling-methods-for-market-research-2/2022-10-12/
CATEGORIES:2: Moderate,Level,Sampling Methods for Market Research,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Sampling-Methods.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221005T110000
DTEND;TZID=America/New_York:20221005T120000
DTSTAMP:20260416T180610
CREATED:20211116T164449Z
LAST-MODIFIED:20230314T074215Z
UID:10000416-1664967600-1664971200@www.researchrockstar.com
SUMMARY:Sampling Methods for Market Research
DESCRIPTION:Click Here to Access The Live Session \nSurvey research success requires current\, foundational knowledge of sampling strategy. Today\, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. \n Survey researchers dealing with declining response rates\, over-surveyed populations\, and sample source quality concerns require considerable knowledge and strategy. \nDuring this 3-part course\, students will learn sampling fundamentals and real-world strategies.
URL:https://www.researchrockstar.com/elearningsched/sampling-methods-for-market-research-2/2022-10-05/
CATEGORIES:2: Moderate,Level,Sampling Methods for Market Research,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Sampling-Methods.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220913T130000
DTEND;TZID=America/New_York:20220913T150000
DTSTAMP:20260416T180610
CREATED:20211116T162017Z
LAST-MODIFIED:20230314T074426Z
UID:10000406-1663074000-1663081200@www.researchrockstar.com
SUMMARY:Market Segmentation: Methodology Options & Project Planning
DESCRIPTION:Click Here to Access the Live Session \nPlanning your first market segmentation project? In this class\, taught by Instructor Jeff McKenna\, you’ll learn practical steps to designing a segmentation project. \n Includes important jargon and concepts\, as well as three different approaches to defining market segments.
URL:https://www.researchrockstar.com/elearningsched/market-segmentation-methodology-options-project-planning-2/
CATEGORIES:2: Moderate,Certificate,IA Quantitative Research Principles,Level,Market Segmentation,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Market_Segmentation_Course_Image.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220525T130000
DTEND;TZID=America/New_York:20220525T150000
DTSTAMP:20260416T180610
CREATED:20211111T145433Z
LAST-MODIFIED:20230314T074413Z
UID:10000380-1653483600-1653490800@www.researchrockstar.com
SUMMARY:Market Segmentation: Methodology Options & Project Planning
DESCRIPTION:Click Here to Access the Live Session \nPlanning your first market segmentation project? In this class\, taught by Instructor Jeff McKenna\, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts\, as well as three different approaches to defining market segments.
URL:https://www.researchrockstar.com/elearningsched/market-segmentation-methodology-options-project-planning/
CATEGORIES:2: Moderate,Certificate,IA Quantitative Research Principles,Level,Market Segmentation,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Market_Segmentation_Course_Image.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220413T110000
DTEND;TZID=America/New_York:20220413T130000
DTSTAMP:20260416T180610
CREATED:20211111T141318Z
LAST-MODIFIED:20230314T074617Z
UID:10000368-1649847600-1649854800@www.researchrockstar.com
SUMMARY:Conjoint\, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers
DESCRIPTION:Click Here to Access the Live Session \nWhat is conjoint analysis? When should you use it? How do you compare it to other data analysis options\, including MaxDiff? If clients ask about it\, how can you help them understand its benefits and limitations? \n What tools are available for conducting conjoint analysis? \nIn this 2 hour class\, Instructor Jeff McKenna teaches students basic concepts and usage scenarios. \n Thanks to this course\, you will be able to consider and discuss conjoint analysis and MaxDiff with confidence. \nThis class does not include programming; it is intended for the project manager who would be working with a data analyst or statistician for the actual hands-on programming. The class does include demos and screenshots.
URL:https://www.researchrockstar.com/elearningsched/conjoint-discrete-choice-maxdiff-advanced-techniques-for-project-managers/
CATEGORIES:1: Beginner,Certificate,Conjoint, Discrete Choice & MaxDiff: Advanced Techniques,IPC Analytics,Level,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2017/11/Conjoint-Analysis.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220303T110000
DTEND;TZID=America/New_York:20220303T120000
DTSTAMP:20260416T180610
CREATED:20211111T115728Z
LAST-MODIFIED:20230314T074451Z
UID:10000352-1646305200-1646308800@www.researchrockstar.com
SUMMARY:Sampling Methods for Market Research
DESCRIPTION:Click Here to Access The Live Session \nSurvey research success requires current\, foundational knowledge of sampling strategy. Today\, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. \n Survey researchers dealing with declining response rates\, over-surveyed populations\, and sample source quality concerns require considerable knowledge and strategy. \nDuring this 3-part course\, students will learn sampling fundamentals and real-world strategies.
URL:https://www.researchrockstar.com/elearningsched/sampling-methods-for-market-research/2022-03-03/
CATEGORIES:2: Moderate,Level,Sampling Methods for Market Research,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Sampling-Methods.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220224T110000
DTEND;TZID=America/New_York:20220224T120000
DTSTAMP:20260416T180610
CREATED:20211111T115728Z
LAST-MODIFIED:20230314T074451Z
UID:10000351-1645700400-1645704000@www.researchrockstar.com
SUMMARY:Sampling Methods for Market Research
DESCRIPTION:Click Here to Access The Live Session \nSurvey research success requires current\, foundational knowledge of sampling strategy. Today\, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. \n Survey researchers dealing with declining response rates\, over-surveyed populations\, and sample source quality concerns require considerable knowledge and strategy. \nDuring this 3-part course\, students will learn sampling fundamentals and real-world strategies.
URL:https://www.researchrockstar.com/elearningsched/sampling-methods-for-market-research/2022-02-24/
CATEGORIES:2: Moderate,Level,Sampling Methods for Market Research,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Sampling-Methods.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220217T110000
DTEND;TZID=America/New_York:20220217T120000
DTSTAMP:20260416T180610
CREATED:20211111T115728Z
LAST-MODIFIED:20230314T074451Z
UID:10000350-1645095600-1645099200@www.researchrockstar.com
SUMMARY:Sampling Methods for Market Research
DESCRIPTION:Click Here to Access The Live Session \nSurvey research success requires current\, foundational knowledge of sampling strategy. Today\, the professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. \n Survey researchers dealing with declining response rates\, over-surveyed populations\, and sample source quality concerns require considerable knowledge and strategy. \nDuring this 3-part course\, students will learn sampling fundamentals and real-world strategies.
URL:https://www.researchrockstar.com/elearningsched/sampling-methods-for-market-research/2022-02-17/
CATEGORIES:2: Moderate,Level,Sampling Methods for Market Research,Training
ATTACH;FMTTYPE=image/jpeg:https://www.researchrockstar.com/wp-content/uploads/2021/11/Sampling-Methods.jpg
ORGANIZER;CN="Jeff McKenna":MAILTO:instructors@researchrockstar.com
END:VEVENT
END:VCALENDAR