Is this book for you?
I wrote this book for people who are actual buyers and users of custom market research; those who hire and manage market research agencies and are seeking to optimize the process, minimize the risk, and improve the usefulness of end results. Typically, these are people who need precise, practical information to make sure that they can hit the ground running.
This book will be a useful resource if you are in any of the following situations:
- You have never done custom market research before, and you’ve been tasked with hiring and managing a research agency for the first time.
- You have previously hired market research agencies and been dissatisfied with the results.
- You have managed one or two projects with market research agency partners, but the results were not embraced by your internal clients/stakeholders.
Book Views
If you are interested in having a closer look at the contents of the book “How-To Hire and Manage Market Research Agencies” please feel free to download and view a free chapter here.
Please place your book order through Amazon, or contact [email protected] for bulk orders. The book is also available in Kindle format.
Essential Reading For Market Research Buyers
Get the most from your market research investments. Check out, “How to Hire & Manage Market Research Agencies” by Kathryn Korostoff. Available on Amazon in paperback & Kindle versions.
