1. How do I earn an Insights Association Certificate?
By registering for the program and completing 21 hours of training from Insights Association-approved courses. Completion requires attending courses on-demand and successfully completing quizzes and online assessments. Please visit our Certificates page for more details.
2. How do I register for a Certificate?
Register online for the Insights Association Certificate in Qualitative Research Principles, or register for the Insights Association Certificate in Quantitative Research Principles.
3. Can I get an Insights Association Certificate by being a Backstage Pass holder?
Yes. Students can register for the Insight Association Certificate programs or opt to pay a registration fee if they completed the courses as a Backstage Pass All Access.
4. Where are the live event sessions held?
Online, in a virtual classroom. You will be in class with a live instructor. These interactive sessions maximize learning and retention with audio, video, demonstrations and real-time Q&A.
5. When are the courses held?
All courses are offered on-demand with 4 to 8 live event sessions. Dates are available in four places: at ResearchRockstar.com, on each course’s Welcome page, with our handy PDF, or sync with our Google calendar. Courses are now completed by watching the pre-recorded lecture videos, which are accessible from the Training Portal.
6. I have no previous market research experience. Can I still participate?
If you have no previous market research experience, we strongly recommend you either complete the Market Research 101 course first or self-study (in which case we recommend either of these books: Marketing Research (8th edition or newer) or Market Research in Practice. Please note that we do require all Certificate students to have either a four-year college degree or 36 months of professional market research experience.
7. Is this the same as the Insights Association’s PRC program?
No. These specialty certificates provide an opportunity for researchers to gain a credential specific to quantitative and/or qualitative research. The PRC (Professional Researcher Certification) program is no longer offered.
8. Do the Insights Association Certificates, like PRC, require passing a special test?
No. You will simply complete the per-class assessments for each course. Your successful completion will automatically earn you a certificate in the program for which you registered. The certification does not expire.
9. I have already taken some of these courses. Can I apply them?
If you have successfully completed one or more of the eligible courses in the past 12 months, contact [email protected]. We may be able to give you partial credit toward your program fee. But you must register for a certificate in order to earn a certificate.
10. Which courses are eligible, and how many hours each are they?
All eligible quantitative courses:
- Excel for Market Research Data Analysis (6 hours)
- Conjoint, Discrete Choice & MaxDiff: An Introduction (4-5 hours)
- Introduction to Factor and Cluster Analysis (6 hours)
- Introduction to SPSS (5-6 hours)
- Market Segmentation: Methodology Options & Project Planning (2 hours)
- Open Ended Questions: Construction, Analysis & Reporting (4.5 hours)
- Quantitative Data Analysis for Survey Research (8-9 hours)
- Questionnaire Design Success: Planning & Project Management (4-5 hours)
- Questionnaire Design 201: Scale Selection (7-8 hours)
- Writing Quantitative Research Reports (6 hours)
All eligible qualitative courses:
- Conducting Research Interviews (1.5 hours)
- Ethnographic Research for Customer Insights (2 hours)
- Focus Group Project Management (5-6 hours)
- Mobile & Online Qualitative Research Methods (5-6 hours)
- Secondary Research 101: Sources & Techniques (4-5 hours)
- Social Media Research & Sentiment Analysis (2 hours)
- Writing Qualitative Research Reports (6-7 hours)
11. Can you give me an example of how I can take 21 hours of training?
An IA Certificate in Quant could be made up of the following courses (this example totals 22 hours):
- Questionnaire Design Success: Planning & Project Management (4-5 hours)
- Conjoint, Discrete Choice & MaxDiff: An Introduction (4-5 hours)
- Introduction to SPSS (5-6 hours)
- Questionnaire Design 201: Scale Selection (7-8 hours)
- Writing Quantitative Research Reports (6 hours)