http://www.researchrockstar.com/what%e2%80%99s-your-market-research-hammer/ Research Rockstar for Market Research, that Rocks. Online Training for Market Research. Wed, 01 Feb 2012 08:24:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.researchrockstar.com/what%e2%80%99s-your-market-research-hammer/comment-page-1/#comment-223 Quantitative research Tue, 08 Dec 2009 09:53:01 +0000 http://www.researchrockstar.com/?p=1216#comment-223 True, it is better to focus on one's hammer, to be specialized. There are too many actors on the market already so better to be focus! True, it is better to focus on one’s hammer, to be specialized. There are too many actors on the market already so better to be focus!

]]> http://www.researchrockstar.com/what%e2%80%99s-your-market-research-hammer/comment-page-1/#comment-195 Joy Levin Mon, 16 Nov 2009 01:04:18 +0000 http://www.researchrockstar.com/?p=1216#comment-195 Thanks for this post! A word about the newer "hammer" models out there - sometimes clients come to us convinced they've found the ideal tool - very shiny and new - but aren't even sure about the problem (or nail) that they're trying to hit. We've found that the most successful projects start with a clear identification of the research need - suppliers/internal researchers can then determine the right tool to use. We've had great success using some new methodologies (e.g., online qualitative), but that doesn't mean they're always the right tool for every problem. Sometimes a traditional method is the better way to go, but the best approach needs to carefully examine the target audience to understand the research method needed. Thanks for this post! A word about the newer “hammer” models out there – sometimes clients come to us convinced they’ve found the ideal tool – very shiny and new – but aren’t even sure about the problem (or nail) that they’re trying to hit. We’ve found that the most successful projects start with a clear identification of the research need – suppliers/internal researchers can then determine the right tool to use. We’ve had great success using some new methodologies (e.g., online qualitative), but that doesn’t mean they’re always the right tool for every problem. Sometimes a traditional method is the better way to go, but the best approach needs to carefully examine the target audience to understand the research method needed.

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