…the premise is simple: through early detection, events or patterns can be escalated as needed, thus preventing, or at least minimizing, problems.
Social media research is a powerful tool that can be used as an early warning system by many types of businesses. Consider the following four applications.
I feel for Market Research Managers in charge of Brand Awareness trackers. It’s not as easy as it used to be. As the number of means by which brand awareness and familiarity are influenced increases, our ability to measure their impact becomes more difficult. Sure, you can still efficiently measure absolute awareness levels, but how useful is that if you don’t know what is driving them?
