New to Multinational Market Research? Here’s How to Avoid 3 Common and Costly Mistakes! Multinational market research projects are always fascinating learning opportunities, but they require significant planning in order to yield quality data. To get you started, Research Rockstar instructor Kathryn Korostoff has a few tips and tricks to avoid common novice errors associated with multinational survey research.
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For professional researchers, properly documenting your sampling plan is critical to ensuring a high-quality market research process. What is sampling and why is it important? If you are new to… Continue reading Essential Market Research Tips: Documenting Your Sampling Plan
As market researchers, we are often asked to recommend methodologies that answer specific business needs. In the old days, we would often default to the tried and true: surveys, focus… Continue reading Do Business Execs Trust Your Methodology Recommendations?
A surgeon wouldn’t begin surgery without first ensuring that their medical instruments were sanitized. And most professional researchers wouldn’t launch a new survey without first testing their instruments (the questionnaire). But these… Continue reading Is it Really Necessary to Pre-Test our Questionnaires?
Wednesday, March 4th, 3:15: join Kathryn Korostoff’s session for a lively and brutally honest conversations about choosing between traditional primary research methods, transactional data, online behavioral data, passive data, social data… Continue reading This Ain’t Grandma’s Research: Presented by Kathryn Korostoff at Quirk’s Brooklyn Wednesday March 4th
Before I started working for Research Rockstar, I was a client! buy cymbalta online buy cymbalta no prescription generic When I needed to get my staff on the same page… Continue reading Need help with questionnaire programming?
PBS Newshour, February 2015 By Jenny Marder Synopsis by Research Rockstar intern Sarah Sites Many researchers struggle to find willing survey takers. What if there were a website to which… Continue reading Article Synopsis: “The Internet’s Hidden Science Factory”
-3. Social Media Research to Capture 25% or more of MR budgets by 2012. It had actually been hovering around positive 3 and 4, then came down! Does this mean more people really think SMR will not take off? Or that clients will use free/low-cost tools such that it won’t take up much budget?
For example, a customer satisfaction research design meant to provide inputs to executive bonus calculations will be different than one designed primarily to inform organizational performance goals. In fact, any consultant or sales person who tells you their approach is the only legitimate one is only interested in sales—not insights.
