Do your Qualitative Research reports look…old? And a special December Discount

Do your qualitative research reports look a little dated? Maybe you have been using the same template for more than five years? Maybe a colleague or client has suggested the… Continue reading Do your Qualitative Research reports look…old? And a special December Discount

What Market Research Job Titles Will Fade Away?

Given that there are now many different skills involved in market research, and that each of these skill areas is increasing in complexity, how can one market research project manager excel? How can a general market research project manager have adequate skills, time and talent? Maybe it’s time to let people do what they do best. Or alternatively, perhaps assign them by the way their work will be applied?

Market Research Agencies: 2 Tips for Clients

There are several points in a market research project where you, as the client-side manager, need to be particularly cautious. Here are two of the big ones.