The Marketing Research Association (MRA) and the Council of American Survey Research Organizations (CASRO) are merging: the new Insights Association officially launches January 1, 2017.
The Marketing Research Association (MRA) and the Council of American Survey Research Organizations (CASRO) are merging: the new Insights Association officially launches January 1, 2017.
The new generation of “market researchers”, “insights analysts”, or “flavor-of-the-day-substitute-job-titles” have 2 attributes that will allow them to leapfrog…
Want a new credential that showcases your research expertise? The Marketing Research Association offers a Certificate in Qualitative Research Principles, and one in Quantitative Research Principles. This is a… Continue reading Your Marketing Research Association Certificate Awaits
I’ll be attending the MRA’s Corporate Researchers Conference. If you have never attended CRC before, I encourage you to check out the agenda and speakers. This event is high on content and low on sales pitches. In my totally biased opinion, it is a great event for professional market researchers and market research managers.
Do you prefer American Marketing Association (AMA) events or Marketing Research Association (MRA) events? This is a questions I get frequently from Research Rockstar students and other people I run… Continue reading AMA or MRA Annual Market Research Events: Which to Choose?
