Junior Researchers Are Available Starting At $50/hr.

Could your team use some junior-level researchers to whom they can delegate basic tasks? If so, we’d love to help connect you with eager, qualified, entry-level researchers. The Junior Researcher… Continue reading Junior Researchers Are Available Starting At $50/hr.

How Will WFH Trends Impact Market Research & Insights Work in 2022?

The Work from Home (WFH) boom has impacted Market Researchers from two very different angles: first as employees/workers ourselves, and second as research methodologists. In this episode, the discussion tackles… Continue reading How Will WFH Trends Impact Market Research & Insights Work in 2022?

Do Business Execs Trust Your Methodology Recommendations?

As market researchers, we are often asked to recommend methodologies that answer specific business needs. In the old days, we would often default to the tried and true: surveys, focus… Continue reading Do Business Execs Trust Your Methodology Recommendations?

Top 10 Email Etiquette Tips for Market Researchers

Have you ever sent an email to a supplier only to get an unexpectedly chilly response? Have you ever sent an email to a client requesting direction on an important… Continue reading Top 10 Email Etiquette Tips for Market Researchers

Newsflash: You are about to be Leapfrogged

Finger about to press a challenge button. Ambitious man motivation concept.

The new generation of “market researchers”, “insights analysts”, or “flavor-of-the-day-substitute-job-titles” have 2 attributes that will allow them to leapfrog…

Summer Camp for Market Researchers

No black flies. No sunburn. No snoring from the next bunk. Just an opportunity to immerse yourself in fun, interactive learning with a group of your market research peers.

Campers get to pick up to 6 online market research classes—all for just $800 per camper. All classes are taught in the Research Rockstar virtual classroom, by our expert instructors. Oops, we mean “camp counselors.”

Why “Marketing” is Hard for “Market Researchers”

Numerous articles have been written, and debates engaged, about the question, “Are market researchers bad marketers?” It does strike one as odd—that a profession so driven to understand customer attitudes and behaviors, can’t seem to apply the discipline for its own marketing—and ultimately revenue-generating—benefit.