Have you ever experienced this dilemma: you’re working on an awesome project only to feel like once you deliver the final report, it’s going to collect virtual dust in some… Continue reading Optimizing Impact: Socializing Insights with Kory Grushka
Have you ever experienced this dilemma: you’re working on an awesome project only to feel like once you deliver the final report, it’s going to collect virtual dust in some… Continue reading Optimizing Impact: Socializing Insights with Kory Grushka
My hypothesis is that over the next year we will see strong demand for qualitative research, but it will skew to what we might call hard-core qual. That is, projects that are using qualitative research with rigorous attention to methodological and analytical execution. Thus, researchers will be expected to deliver projects that meets the persistent needs for scale and speed while also being rigorous.
Organizations that embrace customer-centric, data driven decision making (which is most of them) often do value qual. But as these organization have become more data-centric, their business decision makers have become more aware of data reliability concerns. Thus, it’s not surprising that while we are seeing strong demand for qual, we are also seeing higher expectations about the methodological rigor with which it conducted.
Effective communication of complex information is a challenge in many professions. For example, consider the challenges faced by climate scientists: they have powerful, complex data that needs to be communicated… Continue reading Getting People to Use Your Market Research Results: Part 3
Love him or hate him, Edward Snowden is a catalyst for change. How did he do it? And what can we market researchers learn from it?
The Big Reveal Gets Big Attention
Snowden didn’t suggest that there might be an issue. He didn’t send out a 50 slide PowerPoint. He didn’t bury his key point on a slide with 4 other “results.” He…
In this article, Jon Puleston tells us about some surprising statistics he overheard while attending the ESOMAR 3D conference:
When consumers purchase a product, they expect to get what they paid for. This is also true when companies purchase market research; unfortunately some no longer receive the high-quality tangible product they paid for, at least according to Gill Wales (as stated in her article published on Research-Live.com titled Will This Do.)
Will your internal audience be receptive to your fantastic, new, market research results? How can you maximize market research receptivity? Think about this carefully—a brief reflection on this topic can ultimately impact your project’s success.
Part of being a good market researcher is the ability to determine when the research conclusions we start to draw reflect reality, and when they’re only coincidences. A few shiny… Continue reading New Shoes & the Discipline of Insight Creation
… the real challenge is to realistically gauge the amount of work and skill levels you will need—should you go so far as to fire your market research partners (well, “fire” may be extreme, but “downgrade” may apply). A pilot phase…
As you begin to reconsider your mix of outsourced vs. buy amoxil online buy amoxil no prescription generic in‑sourced market research, it is easy to get swayed by the very… Continue reading Testing Market Research Tools for In-House Market Research (Part 2 of 3)
