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Tag: market research project manager

Chainsaw Juggling Lessons for Market Researchers

The trial and error sketches can be considered a form of exploratory data analysis, and can help the researcher see the story in a more impactful way than staring at crosstabs all day.

When I tell our students that this trial and error approach is one of the techniques useful in data analysis, they are always happy to hear it. Why? Because it shows that insights are hard, and that great insights are rarely obvious from crosstabs alone. All researchers—even those of us with 25 years’ experience—have to work hard to find rich insights. The students are relieved because now they know it’s not just them;…

What Market Research Job Titles Will Fade Away?

Given that there are now many different skills involved in market research, and that each of these skill areas is increasing in complexity, how can one market research project manager excel? How can a general market research project manager have adequate skills, time and talent? Maybe it’s time to let people do what they do best. Or alternatively, perhaps assign them by the way their work will be applied?

Out-tasking Comes to Market Research: Why In-House vs Outsourced Is No Longer the Only Choice

Clients seeking to conduct a market research project typically choose one of two paths: do it in-house or outsource to a full-service market research agency. Pretty simple.

But now, a third option exists: out-tasking.

In-house Market Research Manager: It’s a Tough Job

Managing in-house market research is tough work. And your internal clients don’t make it easy, do they?

Your internal clients say they want powerful, fresh, objective customer insights. But too often, their behavior shows that they just want you to confirm their personal views.