Big News: We have a new Instructor!

We are thrilled to announce that Cindy Casper has joined the Research Rockstar instructional team. Research Rockstar students will benefit immensely from her vast knowledge of market research methods and… Continue reading Big News: We have a new Instructor!

Celebrating 25 YouTube Episodes on Market Research So Far In 2018!

To celebrate, here’s a handy list (PDF) of all 25 YouTube episodes with helpful descriptions. Topics include market research methods, career coaching, strategic planning, report design and more. There’s a lot of free training in these videos! Please share with your market research colleagues.

Are Market Researchers Creating the Functional Equivalent of genetically modified food?

Market research studies often capture and measure attitudes and behaviors, as if they could all be sorted into neat packages. We carefully structure our questions, and in the case of survey research, even our answers. We use quotas, we use weighting. But are we creating the functional equivalent of genetically modified food?

What Can Market Research Learn from Political Polling and Laboratory Mice?

Since we’ve just completed an election cycle, with its flood of political polling data, let’s take a look at what market researchers can learn from our not-too-distant cousins: political pollsters….

Steroids, Social Media, Barry Bonds, and Market Research: How do they all connect?

If leveraged properly, this evolution of social media can be a gold mine for market researchers. Mike Moran, in his article titled Will social media listening replace market research?, delves into the impact social media is having on market research. In the end, he answers his title’s question…

An Open Letter to Market Research Software Companies

Idea voting. Prediction markets. Online surveys. Crosstab analysis. Text analytics. Social media research. What type of market research software do you sell?

What Market Research Project Managers Can Learn From the Facebook IPO

The events and media coverage surrounding the Facebook IPO have been fascinating. After about the fourth day, as I read yet another article that seemed fueled more by speculation than actual facts, it dawned on me: the lessons from the blundered Facebook IPO hold true for market research project managers as well.

Research Rockstar Introduces New Market Research eLearning Classes

All classes meet in Research Rockstar’s virtual classroom. All single session classes are $249 per student. Upcoming topics: questionnaire design, survey scales, social media research, in-depth interview projects.

Principles of Remarkable Research: Bonus Article

It is a classic dilemma; many companies that are selling in numerous countries can only afford to do research in a subset of them. How does a market researcher deliver research with this obstacle?

What Remarkable Market Research Has In Common With Tiny Sea Creatures

Remarkable Researchers understand that markets change—sometimes quickly. And often more quickly than do companies. The implication for remarkable research is twofold: