Kathryn’s rant on too many market research conferences

Ever feel overwhelmed by how many solicitations you get to attend market research conferences? You are not alone!

Kathryn recorded a video rant on this topic while driving to work. It includes her decision on how she is going to handle the inundation of conference advertising.

AMA or MRA Annual Market Research Events: Which to Choose?

Do you prefer American Marketing Association (AMA) events or Marketing Research Association (MRA) events? This is a questions I get frequently from Research Rockstar students and other people I run… Continue reading AMA or MRA Annual Market Research Events: Which to Choose?