When Breaking Up (Market Research Interviews) is Hard to Do

Wasting time on a bad interview just frustrates the interviewer and wastes time that could be better used elsewhere, so why bother? Unfortunately, in the quest to meet sample size goals and “not waste” sunk costs, too many researchers end up completing bad interviews.

In-House Versus Outside-Agency Customer Interviews

It may not be an age-old debate, but it’s one I’ve been hearing a lot lately. In market research, customer interviews (or in-depth interviews, or IDIs) are often a key… Continue reading In-House Versus Outside-Agency Customer Interviews

3 Quick Tips for 2012 Market Research Success

December can be a nice, calm month for market researchers. Typically a month with little data collection, few presentations and no travel, it’s an ideal time to do a little 2012 planning. Here are three tips to keep in mind:

How to Select Scales & Answer Options for Your Next Online Survey

In our new class, “Ask It Right: Choosing Answer Types & Scales”, Research Rockstar covers Likert Scales, Semantic Differential Scales, Constant Sum, Ranking Questions, Rating Questions and more. We specifically highlight examples of how to structure answer options for common research market needs, including customer satisfaction, product concept testing and more.

Market Research Strategy Trends in the Fortune 500

Fortune 500 researchers often juggle the need to deliver fresh customer insights with the mandate to minimize research costs. How do they do it? By cutting costs where they can,… Continue reading Market Research Strategy Trends in the Fortune 500

Preparing to Fire Your Market Research Company (Part 3 of 3)

… the real challenge is to realistically gauge the amount of work and skill levels you will need—should you go so far as to fire your market research partners (well, “fire” may be extreme, but “downgrade” may apply). A pilot phase…

Testing Market Research Tools for In-House Market Research (Part 2 of 3)

As you begin to reconsider your mix of outsourced vs. buy amoxil online buy amoxil no prescription generic in‑sourced market research, it is easy to get swayed by the very… Continue reading Testing Market Research Tools for In-House Market Research (Part 2 of 3)

From Outsourcing to In-house Market Research: Weighing the Benefits (Part 1 of 3)

These days, it’s not uncommon for organizations that once relied heavily on outsourced market research to re‑think that practice. buy albuterol online https://petalk.com/scripts/new/albuterol.html no prescription There are four primary reasons… Continue reading From Outsourcing to In-house Market Research: Weighing the Benefits (Part 1 of 3)

Market Research Creativity: 4 Ways to Do More with Market Research

You have built up your in-house market research resources. Maybe standardized on a new survey platform. Perhaps hired some more market research staff. That’s great. Now that you have those skills and tools in place, let’s look at a few applications you may not have considered that will hone your competitive edge.

748 Votes Later: The Top 10 Market Research Industry Predictions for 2011 & Beyond

A total of 35 market research industry predictions were posted during the last two weeks of 2010. For each one, people could vote for or against the item, resulting in a net score.