Why Choose IDIs Over Focus Groups? A Case Study

In qualitative research, choosing the right methodology is key. Although focus groups have their merits, there are cases where in-depth interviews (IDIs) are an objectively better choice. Still, when a… Continue reading Why Choose IDIs Over Focus Groups? A Case Study

Doing More Online Qual? Read this first!

Are you doing more online qualitative research these days? That’s fantastic. Even if the reason for the shift is not so fantastic. A lot of our students and clients have… Continue reading Doing More Online Qual? Read this first!

Could You Use An Extra Hand This Holiday Season?

It’s the most wonderful (and hectic!) time of the year! With the holidays right around the corner, you may find yourself scrambling to make a deadline or working a few… Continue reading Could You Use An Extra Hand This Holiday Season?

[YouTube] A Great Way to Tackle Writing Those Tough Qualitative Research Reports

Writing qualitative market research reports is hard. buy singulair online singulair no prescription Whether you are reporting results from focus groups, online focus groups, IDIs, ethnography or online qualitative methods,… Continue reading [YouTube] A Great Way to Tackle Writing Those Tough Qualitative Research Reports

Market Research Interviews: Can They Be Stress-Free?

Were you ever excited for an upcoming job interview? buy xifaxan online xifaxan no prescription Me neither. Chances are, ‘excited’ isn’t the best description for this common life event. Few… Continue reading Market Research Interviews: Can They Be Stress-Free?

Sit Down, Let’s Talk

Have you ever gone on a blind date? Yeah, it can be super-awkward and uncomfortable waiting for your date to arrive and then having to make small talk through a… Continue reading Sit Down, Let’s Talk

Customer Interview Projects with In-House Staff: Rewards & Risks

If you’re thinking about having non-researchers help out with customer interviews, it is certainly viable. And has some real benefits. But watch out for these common roadblocks.