3 of 17 Time Management Tips for Market Researchers

A recurring challenge I hear from Research Rockstar students is that of time management. Too often, deadlines converge, fires erupt, or clients “need it yesterday.” So based on my 25 years of market research reality, I have put together 17 time management tips. You can download the full eBook…

Changing Market Research Perceptions, One eBook At A Time

Announcing, “Think Outside The Survey”, a new eBook from Research Rockstar.
Today, some business professionals dismiss market research. Thanks, in part, to popular books like Predictably Irrational, they have learned that self-reported behaviors and attitudes can be unreliable. But the problem isn’t that all market research methods deal with these realities poorly—the problem is that many people assume market researchers rely exclusively on surveys and focus groups. And while these are great methodologies useful in many situations, they are among the most susceptible to the deficiencies of self-reported behaviors and attitudes.

Marketing Research Insights: 22 Visual Displays

A market research report that consists of 100 bar charts and pie charts is boring. And while I’d love to think market research has some socially beneficial aspects, curing insomnia is not what I have in mind.