Navigating Client Requests for Conjoint Studies: A Guide for Research Optimization

As market research and insights professionals, we often encounter situations where clients request a “conjoint study”— sometimes before they even share their research objectives! However, it is important to note… Continue reading Navigating Client Requests for Conjoint Studies: A Guide for Research Optimization

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 3

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 3

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 2

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 2

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 1

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 1

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers

Fall Is a Great Time for Some Market Research Related eLearning

Can you believe it’s “Back to School” season? Here in the northeast, it’s already starting to get a little cooler. And the trees will be changing color soon.

Last Call for 2018 Training: 9 courses to pick from, real-time or on-demand

Good news, Researcher Rockstar! We have 9 courses available for November and December.  These courses are taught by a great team of instructors, including Dan Reynolds, Kathryn Korostoff, Steven Struhl, and… Continue reading Last Call for 2018 Training: 9 courses to pick from, real-time or on-demand

When Your Clients Asks for Conjoint or Discrete Choice Analysis

So, your client has asked you to do a study using conjoint. Or discrete choice. Or maybe even MaxDiff. Maybe you’ve heard of these things, but never really seen examples… Continue reading When Your Clients Asks for Conjoint or Discrete Choice Analysis