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Tag: anthropology

Meet Ben Doepke: Goat farmer, Musician & Ethnography Instructor

Ben Doepke: From goat farmer to ethnographic research pro… Meet Ben Doepke, our new Ethnographic Research for Customer Insights instructor. Doepke has over 15 years of experience designing and conducting… Continue reading Meet Ben Doepke: Goat farmer, Musician & Ethnography Instructor

Intro to Ethnography

If you want to understand how people feel about a product, is it better to ask them questions about it or to observe them using it? In market research, it’s… Continue reading Intro to Ethnography