Which online survey platform do I choose?

We get a lot of questions from people evaluating low-cost online survey platforms. And given that there are now more than 50 options available (see partial list at the end of this article), it is a bit confusing. Before you start evaluating options, consider these checklist items:

  • Do you want a platform that integrates with a third party for panel access, or do you plan to provide your own sample?
  • Do you need support for constant sum, rating, and semantic differential scales?
  • Do you want to be able to impose complex quota rules?
  • Do you want to be able to set up a library of commonly used questions or survey designs?
  • Do you prefer simple questionnaire designs (perhaps for colleagues who may find more advanced options confusing)?
  • Do you plan to do data analysis in the platform itself, or will you be exporting to SPSS or other programs?
  • Do you want to customize and automate delivery of reports to colleagues?

Depending on your answers, your platform needs will vary. In fact, a “yes” answer to 2 or 3 of these will narrow your field of options down considerably.

Here are some of your lower-cost online survey platform options:

AYTM – http:/askyourtargetmarket.com/

Checkbox – http:/www.checkbox.com/

Cvent – http://www.cvent.com/

QuestionPro – http:/www.questionpro.com/

SurveyGizmo – http://www.surveygizmo.com/

SurveyMonkey – http:/www.surveymonkey.com/

Wufoo – http:/wufoo.com/ (just acquired by SurveyMonkey)

Zoomerang – http:/www.zoomerang.com/

And many, many more!

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