Products

Yup, it’s a long list. But it is the list of currently available Rockin’ content. Scan down the table to see what appeals to you, and then note the guitar icons to the far right (indicating which item is available for specific membership levels). Free members get a nice sampling; VIP members and above get it all.

Rockin’ Resources	Description	Details	Published
Product Concept Testing: Mini Class	An introduction to testing new product concepts. Perfect for anyone needing to test or optimize new product ideas. Learn the language, methods and practical considerations of testing product ideas. Note: this is an abbreviated version of the 44-minute Product Concept Testing class, which is available to VIP, Backstage Pass, and Tour bus members.	21 minutes	2009
10-Point Checklist for Questionnaire Design	Planning your first questionnaire? 10 steps for a stress-free process: Important actions before you start How to make sure you get useful data Tips for pre-testing & refinement	29 minutes	2009
Writing a Market Research RFP (eBook)	Write a Market Research RFP with confidence! Precise guidance on what to include in your RFP, and tips for finding suitable agencies. This 15-page eBook is based on an excerpt from the paperback, “How to Hire & Manage Market Research Agencies.” This eBook is a great resource for anyone planning to hire a market research agency for custom market research.	PDF	2009
The Visual Display of Market Research Results (eBook)	Tired of pie charts and bar graphs? So are we! In this eBook, 22 displays of market research results are provided, each with an explanation of when to use them.	PDF	2009
Market Research RFP Template: Product Concept Testing	RFP Template for a product concept testing study. Write your next RFP with confidence!	Word Doc	2009
Market Research RFP Template: Logo Testing	RFP Template for a logo testing study. Write your next RFP with confidence!	Word Doc	2009
Market Research RFP Template: Customer Loyalty Research	RFP Template for a customer loyalty study. This is a B2B example Write your next RFP with confidence!	Word Doc	2009
How to Read a Market Research Report: Quantitative Version	10 tips for reading a primary research-based market research report Get what you need from a market research report with these 10 tips How to make the most of your organization’s investment in primary market research YouTube preview can be seen here Free until June 30th!	23 minutes	2009
How to Package and Deliver Market Research Results	How to Package Market Research Results 4 Things to do Before the Final Presentation How to Succeed at the Final Presentation After the Research is Delivered Preparing for Common Challenges	27 minutes	2009
In-house In-depth Interviewing: Tips for Project Managers	Planning to use in-house staff to conduct research interviews with clients or prospects? Tips for preparing non-market researchers to conduct interviews professionally Common challenges when conducting IDIs, and how to avoid them	22 minutes	2009
Online Focus Groups: When to Use Them, How to Manage Them	Considering online focus groups? Learn the basics In-person or online focus groups: How to choose? Cases where OLFGs excel Recruiting for OLFGs Moderation Best Practices Setting expectations with clients/observers	25 minutes	Coming Soon!
Product Concept Testing	Learn the basics of testing new product concepts. Perfect for anyone needing to test or optimize new product ideas. Learn how to: Define project scope Mitigate common challenges Deliver the final results successfully	44 minutes	2009
How to Promote Market Research	Ideal for Market Research Managers seeking to promote results from a primary market research project Get your audience Ready, Willing and Able to Receive and Apply primary market research results 6 Steps to preparing your internal audience for market research results Tips for spreading the word about new market research results	39 minutes	2009
How to Hire a Market Research Agency	What to expect: steps and time required to hire an agency How to specify project objectives and parameters How to find qualified agencies Why bother with an RFP? Key RFP components Agency selection tips	58 minutes	2009
Embracing Rogue Research	Are your customers being over-surveyed? Are growing numbers of employees doing unsanctioned market research? Tips for assessing your organization’s current rogue research activity Creating an action plan Rethinking market research organizational structure Training your volunteer army Polices that protect	1 hour, 20 minutes	2009
Rise Above the Noise: 3 DIY Exercises for Discovering Distinctive Marketing Message Opportunities	3 Exercises you can facilitate yourself to discover messaging opportunities Marketing Messages 101: A brief overview Uncover Marketing Message Opportunities by Discovering Customer needs, attitudes, behaviors and perceptions Use these exercises if: - You are looking for potential messages that you will then test using a more rigorous methodology - You are looking to select a new marketing message, and want to identify several viable options before you/your colleagues make that choice - You are about to engage with a new Advertising or PR agency, and want some fresh customer-sourced input to get them started - You want to take a fresh look at customer needs and perceptions in order to inform marketing strategies	38 minutes	2009
Learning from History: Using Win/Loss Research to Improve Sales Success	4 steps to take before you do a Win/Loss study Options for designing a Win/Loss study for your company Selecting accounts to include in the study Common challenges when conducting Win/Loss research—and how to avoid them Presenting Win/Loss research results: compelling visuals, productive frameworks	44 minutes	2009
Improving Customer Satisfaction: Monitoring Methods that Deliver Insights	Learn the basics of Customer Satisfaction research! Great for anyone planning their organization’s first Customer Satisfaction research program Practical recommendations, whether you plan to hire a Market Research agency or do it in-house Learn 7 common challenges, and how to avoid them	53 minutes	2009
Social media and the Market Research Mix	Everyone’s talking about social media as a market research resource, but how to get started? 5 Basic ways to gain market insights using social media 3 advanced options for leveraging social media for market research 4 common mistakes to avoid The real cost of social media-based research (hint: the actual costs may surprise you)	50 minutes	Coming Soon!
Market Segmentation 101	Introduction to market segmentation Why there is no one-size-fits-all approach to segmentation Common segmentation approaches The truth about needs-based segmentation models Rethinking demographics in segmentations Best practices in planning a market segmentation study	55 minutes	Coming Soon!
Reorganizing the Market Research Function	Ideal for managers restructuring the market research function either due to budget cuts or strategic needs 3 common organizational structures 3 emerging organizational structures Picking an approach that will meet your organizations unique needs	40 minutes	Coming Soon!