| Rockin’ Resources |
Description |
Details |
Published |
Free
SIGN UP HERE!
|
VIP
SIGN UP HERE!
|
Backstage Pass
SIGN UP HERE!
|
Tour Bus
SIGN UP HERE!
|
| 10-Point Checklist for Questionnaire Design |
Planning your first questionnaire? 10 steps for a stress-free process:
- Important actions before you start
- How to make sure you get useful data
- Tips for pre-testing & refinement
|
29 minutes |
2009 |
|
|
|
|
| Writing a Market Research RFP (eBook) |
Write a Market Research RFP with confidence! Precise guidance on what to include in your RFP, and tips for finding suitable agencies. This 15-page eBook is based on an excerpt from the paperback, “How to Hire & Manage Market Research Agencies.” This eBook is a great resource for anyone planning to hire a market research agency for custom market research. |
PDF |
2009 |
|
|
|
|
| The Visual Display of Market Research Results (eBook) |
Tired of pie charts and bar graphs? So are we! In this eBook, 22 displays of market research results are provided, each with an explanation of when to use them. |
PDF |
Coming September 2009! |
|
|
|
|
| Market Research RFP Template: Product Concept Testing |
- RFP Template for a product concept testing study.
- Write your next RFP with confidence!
|
Word Doc |
2009 |
|
|
|
|
| Market Research RFP Template: Logo Testing |
- RFP Template for a logo testing study.
- Write your next RFP with confidence!
|
Word Doc |
2009 |
|
|
|
|
| Market Research RFP Template: Customer Loyalty Research |
- RFP Template for a customer loyalty study.
- This is a B2B example
- Write your next RFP with confidence!
|
Word Doc |
2009 |
|
|
|
|
| How to Read a Market Research Report: Quantitative Version |
- 10 tips for reading a primary research-based market research report
- Get what you need from a market research report with these 10 tips
- How to make the most of your organization’s investment in primary market research
- YouTube preview can be seen here
- Free until June 30th!
|
23 minutes |
2009 |
|
|
|
|
| How to Package and Deliver Market Research Results |
- How to Package Market Research Results
- 4 Things to do Before the Final Presentation
- How to Succeed at the Final Presentation
- After the Research is Delivered
- Preparing for Common Challenges
|
27 minutes |
2009 |
|
|
|
|
| In-house In-depth Interviewing: Tips for Project Managers |
- Planning to use in-house staff to conduct research interviews with clients or prospects?
- Tips for preparing non-market researchers to conduct interviews professionally
- Common challenges when conducting IDIs, and how to avoid them
|
22 minutes |
2009 |
|
|
|
|
| Online Focus Groups: When to Use Them, How to Manage Them |
- Considering online focus groups? Learn the basics
- In-person or online focus groups: How to choose?
- Cases where OLFGs excel
- Recruiting for OLFGs
- Moderation Best Practices
- Setting expectations with clients/observers
|
25 minutes |
Coming October 2009! |
|
|
|
|
| How to Promote Market Research |
- Ideal for Market Research Managers seeking to promote results from a primary market research project
- Get your audience Ready, Willing and Able to Receive and Apply primary market research results
- 6 Steps to preparing your internal audience for market research results
- Tips for spreading the word about new market research results
|
39 minutes |
2009 |
|
|
|
|
| How to Hire a Market Research Agency |
- What to expect: steps and time required to hire an agency
- How to specify project objectives and parameters
- How to find qualified agencies
- Why bother with an RFP?
- Key RFP components
- Agency selection tips
|
58 minutes |
2009 |
|
|
|
|
| Embracing Rogue Research |
- Are your customers being over-surveyed?
- Are growing numbers of employees doing unsanctioned market research?
- Tips for assessing your organization’s current rogue research activity
- Creating an action plan
- Rethinking market research organizational structure
- Training your volunteer army
- Polices that protect
|
1 hour, 20 minutes |
2009 |
|
|
|
|
| Rise Above the Noise: 3 DIY Exercises for Discovering Distinctive Marketing Message Opportunities |
- 3 Exercises you can facilitate yourself to discover messaging opportunities
- Marketing Messages 101: A brief overview
- Uncover Marketing Message Opportunities by Discovering Customer needs, attitudes, behaviors and perceptions
Use these exercises if:
- You are looking for potential messages that you will then test using a more rigorous methodology
- You are looking to select a new marketing message, and want to identify several viable options before you/your colleagues make that choice
- You are about to engage with a new Advertising or PR agency, and want some fresh customer-sourced input to get them started
- You want to take a fresh look at customer needs and perceptions in order to inform marketing strategies
|
38 minutes |
2009 |
|
|
|
|
| Learning from History: Using Win/Loss Research to Improve Sales Success |
- 4 steps to take before you do a Win/Loss study
- Options for designing a Win/Loss study for your company
- Selecting accounts to include in the study
- Common challenges when conducting Win/Loss research—and how to avoid them
- Presenting Win/Loss research results: compelling visuals, productive frameworks
|
44 minutes |
2009 |
|
|
|
|
| Improving Customer Satisfaction: Monitoring Methods that Deliver Insights |
- Learn the basics of Customer Satisfaction research!
- Great for anyone planning their organization’s first Customer Satisfaction research program
- Practical recommendations, whether you plan to hire a Market Research agency or do it in-house
- Learn 7 common challenges, and how to avoid them
|
53 minutes |
2009 |
|
|
|
|
| Social media and the Market Research Mix |
- Everyone’s talking about social media as a market research resource, but how to get started?
- 5 Basic ways to gain market insights using social media
- 3 advanced options for leveraging social media for market research
- 4 common mistakes to avoid
- The real cost of social media-based research (hint: the actual costs may surprise you)
|
50 minutes |
Coming September 2009 |
|
|
|
|
| Market Segmentation 101 |
- Introduction to market segmentation
- Why there is no one-size-fits-all approach to segmentation
- Common segmentation approaches
- The truth about needs-based segmentation models
- Rethinking demographics in segmentations
- Best practices in planning a market segmentation study
|
55 minutes |
Coming October 2009 |
|
|
|
|
| Research for New Products: Product Concept Testing & Beyond |
- Ideal for decision makers evaluating new product concepts for go/no go decisions
- Methodology options
- Sample outputs from product research studies
- Market research limitations in new product concept testing, and how to mitigate them
- Evaluating agencies for product concept testing projects: special considerations
|
1 hour |
Coming November 2009 |
|
|
|
|
| Optimizing Product Designs |
- Ideal for those with a specific concept in mind, seeking to optimize the product’s design
- Also ideal for those planning a phased roll-out (such as software release version roadmapping)
- Methodology options
- Sample outputs from product research studies
- Triangulating research results with additional sources for a comprehensive view
- Obtaining buy-in to the research results
|
1 hour, 10 minutes |
Coming December 2009 |
|
|
|
|
| Reorganizing the Market Research Function |
- Ideal for managers restructuring the market research function either due to budget cuts or strategic needs
- 3 common organizational structures
- 3 emerging organizational structures
- Picking an approach that will meet your organizations unique needs
|
40 minutes |
Coming September 2009 |
|
|
|
|