Apr

Chainsaw Juggling Lessons for Market Researchers

When I tell our students that this trial and error approach is one of the techniques useful in data analysis, they are always happy to hear it. Why? Because it shows that insights are hard, and that great insights are rarely obvious from crosstabs alone. All researchers—even those of us with 25 years’ experience—have to work hard to find rich insights. The students are relieved because now they know it’s not just them; great analysis doesn’t just pop out at anyone; we all have to use multiple methods, and visual displays are just one of them.

0 Comments READ MORE
Apr

The Lost of Art of Pre-testing Questionnaires: Don’t Let Your Market Research Crash

I have had two recent experiences where I had seasoned researchers working with Research Rockstar clients, and they had assumed pre-tests were not required. Really? That’s the assumption? I wonder how many pilots assume pre-flight checklists don’t apply to them.

0 Comments READ MORE
Mar
Feb

What Market Researchers Can Learn From Great Teachers

Market researchers can learn a lot from teachers. The best data in the world won’t solve or enhance anything if it isn’t understood and used—so, like a teacher, your task is to bring your “students” (clients) to a full understanding of your research results.

0 Comments READ MORE
Feb

Mobile Ethnography: The New ‘Organic’ Market Research Tool to Try in 2014

What’s the most promising aspect of mobility in market research? Mobile ethnography—not pushing surveys to mobile devices.

Mobile Ethnography: Innovation in Progress

While there are only a few tools available so far, this area is developing quickly.

0 Comments READ MORE
Jan

3 of 17 Time Management Tips for Market Researchers

A recurring challenge I hear from Research Rockstar students is that of time management. Too often, deadlines converge, fires erupt, or clients “need it yesterday.” So based on my 25 years of market research reality, I have put together 17 time management tips. You can download the full eBook…

0 Comments READ MORE
Jan

Best Market Research Articles of 2013: Fourth in a Series of 10

Based on the responses of the event’s participants, big data seems to pick up where market research leaves off, and vice versa. One speaker, Justin Sampson, chief executive of Barb, noted that big data fails to understand the context, and the social nature, of life. Market research can fill that void.

0 Comments READ MORE
Jan

Best Market Research Articles of 2013: Third in a Series of 10

Have you ever bought something because all of your friends had it? While we may be loath to admit it, our actions are swayed by friends, groups, and the public. Perhaps even more so than what we realize. Because of this reality, the authors of “Are you thinking what I’m thinking?” argue that market researchers need to go beyond the individual to truly understand consumer behaviors. The authors state that two particular theories should be used more in research to explore the dynamics of influence.

0 Comments READ MORE
Jan

New! PRC-certified Classes from Research Rockstar

The Marketing Research Association (MRA) has approved 15 Research Rockstar classes for PRC credits. If you are currently certified, or [...]

0 Comments READ MORE
Dec