May

Yes, Market Research is Work

I’ll be blunt: market research takes real work. Sometimes hard work. And sometimes tedious work. We used to live in a simpler world. Everything was surveys and focus groups. Not that those are easy, but at least their risk factors and best practices are known.

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Apr

3 Tips to Avoid Bad Market Research Software Purchases

Many companies offer free trials. Take advantage of them. Not only is it good for your budget, it says something about the company. I am always more inclined to trust software companies that have enough confidence in their software features and ease of use to offer trials. In contrast, I am wary of companies that say it isn’t an option. Software is scalable…

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Apr

An Amazing Market Research Event in New England

The May 15th “Spring into Action” event is the single best opportunity for networking and education for New England researchers. And all without having to hop on a plane. Please join me and 150 of my closest New England area market research friends by signing up today

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Apr

Chainsaw Juggling Lessons for Market Researchers

When I tell our students that this trial and error approach is one of the techniques useful in data analysis, they are always happy to hear it. Why? Because it shows that insights are hard, and that great insights are rarely obvious from crosstabs alone. All researchers—even those of us with 25 years’ experience—have to work hard to find rich insights. The students are relieved because now they know it’s not just them; great analysis doesn’t just pop out at anyone; we all have to use multiple methods, and visual displays are just one of them.

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Apr

The Lost of Art of Pre-testing Questionnaires: Don’t Let Your Market Research Crash

I have had two recent experiences where I had seasoned researchers working with Research Rockstar clients, and they had assumed pre-tests were not required. Really? That’s the assumption? I wonder how many pilots assume pre-flight checklists don’t apply to them.

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Mar
Feb

What Market Researchers Can Learn From Great Teachers

Market researchers can learn a lot from teachers. The best data in the world won’t solve or enhance anything if it isn’t understood and used—so, like a teacher, your task is to bring your “students” (clients) to a full understanding of your research results.

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Feb

Mobile Ethnography: The New ‘Organic’ Market Research Tool to Try in 2014

What’s the most promising aspect of mobility in market research? Mobile ethnography—not pushing surveys to mobile devices.

Mobile Ethnography: Innovation in Progress

While there are only a few tools available so far, this area is developing quickly.

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Jan

3 of 17 Time Management Tips for Market Researchers

A recurring challenge I hear from Research Rockstar students is that of time management. Too often, deadlines converge, fires erupt, or clients “need it yesterday.” So based on my 25 years of market research reality, I have put together 17 time management tips. You can download the full eBook…

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Jan

Best Market Research Articles of 2013: Fourth in a Series of 10

Based on the responses of the event’s participants, big data seems to pick up where market research leaves off, and vice versa. One speaker, Justin Sampson, chief executive of Barb, noted that big data fails to understand the context, and the social nature, of life. Market research can fill that void.

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