Feb

What Market Researchers Can Learn From Great Teachers

Market researchers can learn a lot from teachers. The best data in the world won’t solve or enhance anything if it isn’t understood and used—so, like a teacher, your task is to bring your “students” (clients) to a full understanding of your research results.

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Feb

Mobile Ethnography: The New ‘Organic’ Market Research Tool to Try in 2014

What’s the most promising aspect of mobility in market research? Mobile ethnography—not pushing surveys to mobile devices.

Mobile Ethnography: Innovation in Progress

While there are only a few tools available so far, this area is developing quickly.

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Jan

3 of 17 Time Management Tips for Market Researchers

A recurring challenge I hear from Research Rockstar students is that of time management. Too often, deadlines converge, fires erupt, or clients “need it yesterday.” So based on my 25 years of market research reality, I have put together 17 time management tips. You can download the full eBook…

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Jan

Best Market Research Articles of 2013: Fourth in a Series of 10

Based on the responses of the event’s participants, big data seems to pick up where market research leaves off, and vice versa. One speaker, Justin Sampson, chief executive of Barb, noted that big data fails to understand the context, and the social nature, of life. Market research can fill that void.

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Jan

Best Market Research Articles of 2013: Third in a Series of 10

Have you ever bought something because all of your friends had it? While we may be loath to admit it, our actions are swayed by friends, groups, and the public. Perhaps even more so than what we realize. Because of this reality, the authors of “Are you thinking what I’m thinking?” argue that market researchers need to go beyond the individual to truly understand consumer behaviors. The authors state that two particular theories should be used more in research to explore the dynamics of influence.

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Jan

New! PRC-certified Classes from Research Rockstar

The Marketing Research Association (MRA) has approved 15 Research Rockstar classes for PRC credits. If you are currently certified, or [...]

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Dec
Nov

Best Market Research Articles of 2013: Second in a Series of 10

Article Synopsis: Think about eBay, Amazon, and Angie’s List—all public, continuous sources of ratings. Moran cites a survey conducted by FTI Consulting which found that over 50% of respondents give a “great deal of consideration to online reviews from other consumers on sites…”

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Nov

Best Market Research Articles of 2013: First in a Series of 10

On a survey, do you check “yes” the same amount as someone in India? Probably not! Cultural differences in multi-country surveys yield inaccurate results. Propensity to agree, untruthfulness, and survey “speeders” vary from country to country.

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Oct

Market Research as a Profit Center? It May be Closer than You Think

Consider these two questions: Can market research departments be profit centers (either by “selling” internally or externally)? Should market research [...]

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