Jul

Article Synopsis: Still Full of Beanz (Effective Data Management)

Using a philosophy of test and learn, Heinz looks to multiple information sources for research, including electronic-point-of-sale, Nielsen data, panel data, and social media and brand monitoring. One such panel, Heinz 57, is an online community of 300 consumers that the company uses as a source of customer feedback.

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Jul

Article Synopsis: Seasonal marketing in a social age.

Analysis of actual shopping behavior conducted from mobile devices suggests that conventional definitions of seasonal shopping behaviors are being disrupted by mobile shopping. Beyond the powerful implications for marketers in general, this also has implications for market researchers who may be timing research on purchase plans and branding around seasonal shopping assumptions.

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Jul

7 Strong: Meet Our Amazing Market Research Instructors

Research Rockstar’s instructor roster is now 7 strong. Well, 8 if you count our founder, Kathryn Korostoff who also teaches. Check out the Research Rockstars who teach our market research classes:….

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Jul

Rent-a-Researchers Clients

“Our Rent-a-Researcher immediately grasped what was needed, projected an excited and eager attitude about the project, and was very detail […]

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Jul

Kathryn’s rant on too many market research conferences

Ever feel overwhelmed by how many solicitations you get to attend market research conferences? You are not alone! Kathryn recorded a video rant on this topic while driving to work.

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Jun

Summer Camp for Market Researchers

Registration is now open for Camp Rockstar, a summer training camp for market researchers. Come to Research Rockstar’s summer camp, have a lot of fun learning, and let your expanded market research skills …

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May

Market Research Lessons from Edward Snowden

Love him or hate him, Edward Snowden is a catalyst for change. How did he do it? And what can we market researchers learn from it?

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May

Market Research & Lost Mojo: Article Synopsis

Andrew Reid, son of Market Research luminary Angus Reid, says Market Research has “lost its mojo.” In a new article published in Entrepreneur Magazine, Reid states, “In the early 2000s, with the increased use of email, the internet, mobile phones and social media, many companies transformed their way of doing business, but market research companies did not.”

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May

Yes, Market Research is Work

I’ll be blunt: market research takes real work. Sometimes hard work. And sometimes tedious work. We used to live in a simpler world. Everything was surveys and focus groups. Not that those are easy, but at least their risk factors and best practices are known.

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May

Southboro/Metrowest Entrepreneurs’ Roundtable

Ever wish you could meet other local business owners to discuss business trends, brainstorm solutions, or even just commiserate about […]

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