Jul

Rent-a-Researchers Clients

“Our Rent-a-Researcher immediately grasped what was needed, projected an excited and eager attitude about the project, and was very detail […]

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Jul

Kathryn’s rant on too many market research conferences

Ever feel overwhelmed by how many solicitations you get to attend market research conferences? You are not alone! Kathryn recorded a video rant on this topic while driving to work.

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Jun

Summer Camp for Market Researchers

Registration is now open for Camp Rockstar, a summer training camp for market researchers. Come to Research Rockstar’s summer camp, have a lot of fun learning, and let your expanded market research skills …

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May

Market Research Lessons from Edward Snowden

Love him or hate him, Edward Snowden is a catalyst for change. How did he do it? And what can we market researchers learn from it?

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May

Market Research & Lost Mojo: Article Synopsis

Andrew Reid, son of Market Research luminary Angus Reid, says Market Research has “lost its mojo.” In a new article published in Entrepreneur Magazine, Reid states, “In the early 2000s, with the increased use of email, the internet, mobile phones and social media, many companies transformed their way of doing business, but market research companies did not.”

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May

Yes, Market Research is Work

I’ll be blunt: market research takes real work. Sometimes hard work. And sometimes tedious work. We used to live in a simpler world. Everything was surveys and focus groups. Not that those are easy, but at least their risk factors and best practices are known.

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May

Southboro/Metrowest Entrepreneurs’ Roundtable

Ever wish you could meet other local business owners to discuss business trends, brainstorm solutions, or even just commiserate about […]

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Apr

3 Tips to Avoid Bad Market Research Software Purchases

Many companies offer free trials. Take advantage of them. Not only is it good for your budget, it says something about the company. I am always more inclined to trust software companies that have enough confidence in their software features and ease of use to offer trials. In contrast, I am wary of companies that say it isn’t an option. Software is scalable…

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Apr

An Amazing Market Research Event in New England

The May 15th “Spring into Action” event is the single best opportunity for networking and education for New England researchers. And all without having to hop on a plane. Please join me and 150 of my closest New England area market research friends by signing up today

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Apr

Chainsaw Juggling Lessons for Market Researchers

When I tell our students that this trial and error approach is one of the techniques useful in data analysis, they are always happy to hear it. Why? Because it shows that insights are hard, and that great insights are rarely obvious from crosstabs alone. All researchers—even those of us with 25 years’ experience—have to work hard to find rich insights. The students are relieved because now they know it’s not just them; great analysis doesn’t just pop out at anyone; we all have to use multiple methods, and visual displays are just one of them.

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