Sep

Your Chance to Win a Year of Free Market Research Training: Deadline for Entry 9/26/14

Ever wish you had a bigger market research training budget? Then enter our sweepstakes for a chance to win a year of free training….

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Sep

Getting Your Training Requests Approved: All in the Timing

Here are three tips to keep in mind when submitting your training budget request:
1.Add context. When submitting your training request, put it in context. Rather than simply say, “I want to take a class on writing qualitative research reports,” show why. For example, “I want to learn new

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Aug

5 Ways You Know You Are an Awesome Market Researcher

Are there other attributes of an awesome researcher? Of course. But these five are the core. Make sure you have these nailed, and your clients will quickly begin to appreciate your awesomeness. …

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Aug

Market Research Training Giveaway Rules

Giveaway Rules NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. 1. […]

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Aug
Aug

Article Synopsis: Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice

The results from the authors’ modeling shows that the inferences marketing researchers obtain from monitoring social media are dependent on where they “listen.” For example, Facebook tends to be more positive, and Twitter more negative in the opinions expressed, …

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Jul

Article Synopsis: The High Price of Customer Satisfaction

Highly satisfied customers = revenue dollars. Or do they? Some data has shown that the relationship between customer satisfaction and customer spending behavior is surprisingly weak. 1 In this article, the authors share…

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Jul

Article Synopsis: Still Full of Beanz (Effective Data Management)

Using a philosophy of test and learn, Heinz looks to multiple information sources for research, including electronic-point-of-sale, Nielsen data, panel data, and social media and brand monitoring. One such panel, Heinz 57, is an online community of 300 consumers that the company uses as a source of customer feedback.

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Jul

Article Synopsis: Seasonal marketing in a social age.

Analysis of actual shopping behavior conducted from mobile devices suggests that conventional definitions of seasonal shopping behaviors are being disrupted by mobile shopping. Beyond the powerful implications for marketers in general, this also has implications for market researchers who may be timing research on purchase plans and branding around seasonal shopping assumptions.

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Jul

7 Strong: Meet Our Amazing Market Research Instructors

Research Rockstar’s instructor roster is now 7 strong. Well, 8 if you count our founder, Kathryn Korostoff who also teaches. Check out the Research Rockstars who teach our market research classes:….

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