Aug
Aug

Article Synopsis: Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice

The results from the authors’ modeling shows that the inferences marketing researchers obtain from monitoring social media are dependent on where they “listen.” For example, Facebook tends to be more positive, and Twitter more negative in the opinions expressed, …

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Jul

Article Synopsis: The High Price of Customer Satisfaction

Highly satisfied customers = revenue dollars. Or do they? Some data has shown that the relationship between customer satisfaction and customer spending behavior is surprisingly weak. 1 In this article, the authors share…

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Jul

Article Synopsis: Still Full of Beanz (Effective Data Management)

Using a philosophy of test and learn, Heinz looks to multiple information sources for research, including electronic-point-of-sale, Nielsen data, panel data, and social media and brand monitoring. One such panel, Heinz 57, is an online community of 300 consumers that the company uses as a source of customer feedback.

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Jul

Article Synopsis: Seasonal marketing in a social age.

Analysis of actual shopping behavior conducted from mobile devices suggests that conventional definitions of seasonal shopping behaviors are being disrupted by mobile shopping. Beyond the powerful implications for marketers in general, this also has implications for market researchers who may be timing research on purchase plans and branding around seasonal shopping assumptions.

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Jul

7 Strong: Meet Our Amazing Market Research Instructors

Research Rockstar’s instructor roster is now 7 strong. Well, 8 if you count our founder, Kathryn Korostoff who also teaches. Check out the Research Rockstars who teach our market research classes:….

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Jul

Rent-a-Researcher Clients

“Our Rent-a-Researcher immediately grasped what was needed, projected an excited and eager attitude about the project, and was very detail […]

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Jul

Kathryn’s rant on too many market research conferences

Ever feel overwhelmed by how many solicitations you get to attend market research conferences? You are not alone! Kathryn recorded a video rant on this topic while driving to work.

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Jun

Summer Camp for Market Researchers

Registration is now open for Camp Rockstar, a summer training camp for market researchers. Come to Research Rockstar’s summer camp, have a lot of fun learning, and let your expanded market research skills …

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May

Market Research Lessons from Edward Snowden

Love him or hate him, Edward Snowden is a catalyst for change. How did he do it? And what can we market researchers learn from it?

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