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About This Paper
This paper is based on the results of a January 2011 prediction market. In total, 35 ideas were posted. We had 102 comments, and a total of 746 votes from 93 visitors. Our participants were a mix of people from agencies, market research software companies, and client-side researchers, although the actual ratio is unknown (not everyone who registered on the site shared company name information). The paper details the top and bottom results, and offers conclusions for the market research industry’s future.

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