Market Research Training

Make Your List and Check It Twice — for Questionnaire Design

10 PointI’ll admit it, I am a list person:

  • I organize my thoughts by making lists and I enjoy checking things off my to-do list
  • I’m a checklist app aficionado (my favorite is Todoist)
  • One of my favorite books is The Checklist Manifesto by Atul Gawande

When it comes to my research job, you can be sure that much of what I need to execute daily is contained in list format.  That is how the 10 Point Checklist for Questionnaire Design: Practical Tips for Market Researchers class originally caught my eye. “A checklist!” I thought, excitedly.

One of our most popular classes, 10 Point Checklist for Questionnaire Design, provides real-world tips about managing the questionnaire design process, and yes, a 10-point checklist for getting it done the right way.

From methodology and sample selection, to planning questionnaire real estate and determining flow, all the way to testing testing testing, this course provides a comprehensive overview of managing the questionnaire design process. Often in our jobs we are managing multiple project schedules, clients, and sometimes people.  It’s fantastic to have a resource like this class to provide the focus and guidance so you can execute the questionnaire design process using best practices each time and avoid common survey research mistakes.

Note: This course teaches the project manager’s skill set for running a questionnaire design project. It does not dive deeply into questionnaire wording and scales (such as when to use rating vs ranking questions). For training on scale selection, see Questionnaire Design 201.

Put on your to-do list to register now for 10 Point Checklist for Questionnaire Design: Practical Tips for Market Researchers and join us on February 28th!

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Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. Currently, Kathryn is also serving on the Marketing Research Association's Board of Directors.

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