Comments on: Igniting Employee Passion Through Deep Customer Insights http://www.researchrockstar.com/igniting-employee-passion-through-deep-customer-insights/ Research Rockstar for Market Research, that Rocks. Online Training for Market Research. Wed, 01 Feb 2012 08:24:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Tweets that mention Igniting Employee Passion Through Deep Customer Insights | Market Research Training from Research Rockstar -- Topsy.com http://www.researchrockstar.com/igniting-employee-passion-through-deep-customer-insights/comment-page-1/#comment-368 Tweets that mention Igniting Employee Passion Through Deep Customer Insights | Market Research Training from Research Rockstar -- Topsy.com Fri, 16 Apr 2010 21:43:58 +0000 http://www.researchrockstar.com/?p=198#comment-368 [...] This post was mentioned on Twitter by Chris Edmonds. Chris Edmonds said: Igniting employee passion by a remarkable approach: talking to customers! From researchrockstar.com. http://ow.ly/1x3lG [...] [...] This post was mentioned on Twitter by Chris Edmonds. Chris Edmonds said: Igniting employee passion by a remarkable approach: talking to customers! From researchrockstar.com. http://ow.ly/1x3lG [...]

]]> By: Kathryn http://www.researchrockstar.com/igniting-employee-passion-through-deep-customer-insights/comment-page-1/#comment-16 Kathryn Mon, 23 Mar 2009 12:44:58 +0000 http://www.researchrockstar.com/?p=198#comment-16 I just received a great question on the blog line: "I would like to have the product developers at my company observe focus groups, but I am not convinced that would really "hear" the customers. They are pretty opinionated people. How can I be sure they would be open to new information?" Here's a couple of tips: 1. Bring someone they respect who is an advocate for listening with an open mind. If they see someone else listening carefully, taking notes, they will be more inclined to do so as well. 2. Give them some structure for observing. For example, tell them that after each group you will do a debriefing where you will ask everyone to share 3 things they found surprising and 3 things they feel they can use. Giving them an "assignment" is a great way to make sure they pay attention. Good luck! I just received a great question on the blog line: “I would like to have the product developers at my company observe focus groups, but I am not convinced that would really “hear” the customers. They are pretty opinionated people. How can I be sure they would be open to new information?”

Here’s a couple of tips: 1. Bring someone they respect who is an advocate for listening with an open mind. If they see someone else listening carefully, taking notes, they will be more inclined to do so as well. 2. Give them some structure for observing. For example, tell them that after each group you will do a debriefing where you will ask everyone to share 3 things they found surprising and 3 things they feel they can use. Giving them an “assignment” is a great way to make sure they pay attention. Good luck!

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