Humor

Happy Holidays & Market Research Wishes

All of the well wishes we give and receive this time of year has me thinking.  From a market research context, what am I wishing for everyone in the new year?

  • May you win a cool gift at the next industry conference
  • May all of your research reports be error-free
  • May all of your charts be clearly labelled
  • May your clients be kind and your suppliers reliable
  • May you have time to test new market research methods
  • May you have time to read industry journals at least once a month
  • May you have time for training and learning in various forms
  • May you hear clients (whether internal or external) comment, “What amazing insights! I’m going to use this information right away!”
  • May you have time for music and merriment!

Happy Holidays!

Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. Currently, Kathryn is also serving on the Marketing Research Association's Board of Directors.

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