Market Research Training from Research Rockstar

Research Rockstar offers on-site workshops that are engaging and practical. Audience members get information they can use in the real-world—no consultantese, no fluff.  Active participation ensures that all attendees get to apply the content in real-time, reinforcing retention. All workshops include relevant documentation (templates, checklists, forms) and two hours of post-workshop support.

Popular Workshop Topics

The Two Hour Market Research Plan

Planning a primary research project but need some extra help A) defining it, B) getting agreement from stakeholders on RFP content, C) selecting an agency? Then consider, The Two Hour Market Research Plan. Attendees leave this workshop with:

1. A list of prioritized objectives, suitable for use in an RFP
2. Agency selection criteria—geared towards your team’s unique needs
3. Project management guidelines

This workshop also includes a short version of Research Rockstar’s ChartStorming™ exercise. Suitable for groups of up to 10 attendees, this workshop lasts 2 hours (not including some pre-workshop homework, which is required).  Fee: varies with project complexity, starts at $1,500 plus expenses.

ChartStorming™ Workshop

Just need help with defining a market research project’s content and getting buy-in? If you don’t need help with overall RFP content or the agency selection process (as covered in the Two Hour Market Research Plan workshop), just get to the point with ChartStorming.  This exercise is a fun, engaging way to get all involved parties to agree on a custom research project’s scope.  Use this exercise before you start a project, and you’ll have a fully engaged team at project conclusion.  ChartStorming is available for small and larger audiences:

• Small groups (up to 5 attendees): 1.5 hours, $2,000 plus travel expenses
• Large groups (up to 20 attendees): 2 hours, $2,500 plus travel expenses*
• Very large groups (up to 50 attendees): 2.5 hours, $3,000 plus travel expenses*

Note: in all cases, attendees are required to spend 30 minutes on pre-workshop homework.

* For Large and Very Large groups, client is asked to provide an on-site staff member to assist the facilitator.

Market Research Audit Workshop

Ever have the feeling that your company’s spending on market research is less than optimized?  Then this is the Workshop for you. Learn efficient techniques for assessing your current market research investments. The goal is to identify areas of over and under-spending, so that the market research budget can be optimized. Attendees leave the workshop with the following:

• A preliminary assessment of over and under-spending
• A custom-tailored set of market research success factors (which will be used to document best practices for your organization’s use of MR)
• A precise course of action for completing the audit process. Designed for groups of up to 10 attendees, this workshop lasts 2 hours. Fee: $2,000 plus travel expenses.

To schedule a workshop, simply fill out our contact form and we will respond right away.