Research Rockstar is conducting a study on email etiquette.
But wait, this is is a market research training and process improvement firm. Why fund research?
Because sometimes we need to own some data in order to test new ideas. Currently, we are testing innovations in research collaboration and reporting. Any topic would have been fine, but this one seemed a good choice (it is a cool subject that does not get a lot of attention).
Did you receive a survey invitation?
This is literally a 6 minute questionnaire. Please use the link sent to you by email.
If email is an important part of how you and your colleagues communicate (internally or externally), please do participate. At the end of the online questionnaire you will have a place to indicate that you want a copy of the research summary; you will be among the first to get it.
What will the research summary tell you? The research is designed to examine 3 key items:
- How important is email etiquette? Not as a general feeling, but in terms of actions that occur as a result of receiving either great or poor emails.
- What are the biggest pet peeves about email? And how does this vary by occupation? For example, do managerial types have different pet peeves than non-managerial? How so?
- How often do the most egregious email blunders occur?
Perhaps you will find the research summary a guidebook for what you can do to improve email etiquette, and effectiveness, within your own organization.
Will you be selling these research results? We have no plans to do so. Perhaps if there is demand for deeper analysis, it could happen. But the summary will be free. Really.
Why will this research be useful? You might find it helpful to hear what other business folks think about email etiquette. What do people dislike most? What are non-issues? Perhaps this information will help you examine how you can improve your email effectiveness, or that of your employees.
When will the results be available? It will take about 15 business days, so let’s say by end of June.
Who is being surveyed? We are using 3 sources. A) An in-house list, B) A research panel, C) Promotion via select social media sites. We will track responses by source to examine differences.