Comments on: Data Pointillism: Are You Too Close To Your Customer Data? http://www.researchrockstar.com/data-pointillism-are-you-too-close-to-your-customer-data/ Research Rockstar for Market Research, that Rocks. Online Training for Market Research. Wed, 01 Feb 2012 08:24:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Kathryn http://www.researchrockstar.com/data-pointillism-are-you-too-close-to-your-customer-data/comment-page-1/#comment-209 Kathryn Tue, 01 Dec 2009 01:59:46 +0000 http://www.researchrockstar.com/?p=1274#comment-209 Thanks so much! I appreciate the response! Alas, it is a common problem. Thanks so much! I appreciate the response! Alas, it is a common problem.

]]> By: Ed Erickson http://www.researchrockstar.com/data-pointillism-are-you-too-close-to-your-customer-data/comment-page-1/#comment-208 Ed Erickson Tue, 01 Dec 2009 00:18:08 +0000 http://www.researchrockstar.com/?p=1274#comment-208 Well put! I've often argued that much of the reason for the "lack of respect" many researchers complain about is just this - too many researchers spend their time producing data dumps instead of figuring out and telling the story in the data. If more people in research would take this advice, I think they would find that seat at the marketing table they're looking for. Well put!

I’ve often argued that much of the reason for the “lack of respect” many researchers complain about is just this – too many researchers spend their time producing data dumps instead of figuring out and telling the story in the data.

If more people in research would take this advice, I think they would find that seat at the marketing table they’re looking for.

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