Article Synopsis: “The Internet’s Hidden Science Factory”

PBS Newshour, February 2015 By Jenny Marder Synopsis by Research Rockstar intern Sarah Sites Many researchers struggle to find willing survey takers. What if there were a website to which… Continue reading Article Synopsis: “The Internet’s Hidden Science Factory”

Digital and Media – Millward Brown Predicts Trends for 2015

The hottest market research trends of the new year are often difficult to anticipate, but thanks to Millward Brown (MB), advertisers will be better prepared for what 2015 brings. The… Continue reading Digital and Media – Millward Brown Predicts Trends for 2015

MIT-inspired Market Research Possibilities

Do big tech changes mean big market research changes?

The MIT Technology Review recently published “Breakthrough Technologies 2015,” a fun and inspiring list, including some items with market research implications. Let’s take a quick look at that subset, and see how it could be leveraged for improving market research or creating research opportunities.