social media Archive

Social Media Data — Are Market Researchers Listening?

In 90 minutes of class time we provide a comprehensive overview of how social media and market research converge. The rich content of the class includes examples, software demonstrations, interactive exercises, and real-time Q&A with the instructor.

Should You Connect with Your Instructors on LinkedIn?

Research Rockstar students often ask, “Is it okay to ask my instructors to connect with me on LinkedIn?” Short answer: Yes. Long answer: Please do!  Anyone who has participated in a Research Rockstar class knows they are

The Best Market Research Blogs

All of the blogs in our list cover timely topics—they are great resources to keep you current, without dragging you too deep into “shiny object” syndrome. BTW, in the interest of keeping this list unbiased,

Article Synopsis: Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice

The results from the authors’ modeling shows that the inferences marketing researchers obtain from monitoring social media are dependent on where they “listen.” For example, Facebook tends to be more positive, and Twitter more negative in the

Article Synopsis: Seasonal marketing in a social age.

Analysis of actual shopping behavior conducted from mobile devices suggests that conventional definitions of seasonal shopping behaviors are being disrupted by mobile shopping. Beyond the powerful implications for marketers in general, this also has implications for

The 4 Killer Stats from the ESOMAR 3D Conference

In this article, Jon Puleston tells us about some surprising statistics he overheard while attending the ESOMAR 3D conference: