“Life hack” Trends As Consumer Behavior Early Indicators?

Life hacks hit at the heart of innovation by finding those little frustrations that resonate with all of us and creating simple solutions to overcome them. They usually involve repurposing… Continue reading “Life hack” Trends As Consumer Behavior Early Indicators?

Pandemic-related Market Research Topics You May Be Planning

President Biden recently announced that the federal government would be moving up the date for all adults to be eligible for vaccines by April 19th. As federal and state agencies work to make this rollout possible, the rest of… Continue reading Pandemic-related Market Research Topics You May Be Planning

Closing out 2020, Starting 2021 and our Raffle winners!

Thanks to all who joined the year-end wrap party, our virtual event held Tuesday December 29th. Our raffle winners will be receiving their goodies in the next two weeks or… Continue reading Closing out 2020, Starting 2021 and our Raffle winners!

Celebration, December 29th! A Toast, Raffles & Guest Co-Hosts

Please join us for a year-end celebration Tuesday December 29th, from 6 to 7 PM Eastern. You might even win a prize! Thanks to all who voted for the 2020 Wrap Party! This was… Continue reading Celebration, December 29th! A Toast, Raffles & Guest Co-Hosts

[New Video] Everything You Wanted to Know About CX But Were Afraid to Ask

Are you a market research pro who is considering a CX-related career move? Or maybe you are finding your work as a market researcher is already starting to converge with… Continue reading [New Video] Everything You Wanted to Know About CX But Were Afraid to Ask

Advancing SPSS Skills: Meet Research Rockstar Instructor Julie Worwa

Meet Research Rockstar’s SPSS instructor for some inside tips on how her SPSS course can benefit your career Meet Julie Worwa, Research Rockstar’s SPSS instructor. She is also the sole… Continue reading Advancing SPSS Skills: Meet Research Rockstar Instructor Julie Worwa

Top 10 Email Etiquette Tips for Market Researchers

Have you ever sent an email to a supplier only to get an unexpectedly chilly response? Have you ever sent an email to a client requesting direction on an important… Continue reading Top 10 Email Etiquette Tips for Market Researchers

How Do Market Research & Insights Leaders Optimize Workloads & Budgets?

Is your 2020 already looking busy? You’re not alone in having big goals, a long-term outlook, and (for many) a flat budget. This begs the question: what options exist to… Continue reading How Do Market Research & Insights Leaders Optimize Workloads & Budgets?

Going Virtual: Tips for Making a Fast Move to Remote Work

[For my friends who now are managing a 100% virtual/remote team for the first time due to coronavirus concerns: tips from 15+ years of running virtual teams, facilitating online meetings… Continue reading Going Virtual: Tips for Making a Fast Move to Remote Work

Survey Data Quality Concerns? Mixed-mode Surveys May Be Your Answer

A lot of anecdotal evidence suggests mixed-mode approaches are becoming more common. Why does this seem to be happening? Many survey researchers who have embraced (or at least experimented with) mixed-mode surveys have done so to try to address data quality concerns due to declining survey response rates and sample source quality concerns.