Nov
0

110 Ways to Handle Project Overload

Rent-a-ResearcherEnd of year can be a surprisingly busy time for market researchers. Some clients have “left over” budget they need to spend. Others are trying to get a head start on 2015. And then you get a few of those “rush” projects that seem to pop up at the worst possible times.

What if you could temporarily expand your research team with the precise skills you need to cover these temporary spikes? You can.

And we have 110 ways to do it. Or, to be precise, 110 people.

Rent-a-Researcher Program Now 110 Consultants Strong

We have had over 230 people apply to become Rent-a-Researcher consultants. Of these, 46% passed our 15-step screening process.

That means we have 110 people available to help you by the hour, day or project. You “rent” our researchers to do the precise work you need. And since this is a staffing service, you never have to worry about 1099s, insurance or employee status questions.

Report Production, SPSS, IDIs, Ethnography & More

Our Rent-a-Researcher consultants represent diverse qualitative and quantitative skills. You just tell us what skills you need, and we give your our three best matches. You get to phone interview and select your candidates.

Market research project overload can be stressful. But by temporarily expanding your team with the precise skills you need, you can increase capacity without making long-term commitments.

Check out our Rent-a-Researcher Infographic to learn more about our consultants.

Want temporary research help?
Contact Nancy by
Phone: (508) 691-6004 Ext 703
Email: RAR@researchrockstar.com
Or fill out our simple form here.

 

Sep
3

12 Actionable Tips from the 2014 MRA Corporate Researcher’s Conference

By Kathryn Korostoff

CRCThe MRA’s Corporate Researcher’s Conference (CRC) was full of great sessions and first-class attendees. And I came home with a pile of business cards that are covered with scribbled down notes for follow-up. If you didn’t make it to CRC this year, here is a sampling of my notes from this 2.5 day event.

  1. Sally Hogshead: High performers tend to specialize & tend to over-deliver in one area. I find this to be true, though she said it more articulately than I ever have.
  2. Sally Hogshead: Successful brands know how they are different and what they do best. They avoid the “all things to all people” trap.
  3. Adam Cook, Pilot Media: Watch Moneyball—it has lots of lessons for market researchers who want clients to take bold action with research results
  4. Adam Cook: metaphors and analogies (especially from pop culture) resonate with an audience, helps them see why your results are relevant.
  5. Stephen Paton, AGL (Australia): people experience a dopamine effect when they find out they are right. So research reports that confirm what they know will always feel better.
  6. Stephen Paton: the importance of social norms to change behavior. As a utility, AGL added data on electricity usage so people could see how their usage compares to neighbors’ usage. Goal: get them to reduce usage.
  7. Stephen Paton: 3 steps to applying Behavioral Economics:
    1. What is the behavioral challenge?
    2. Which BE concepts might be involved?
    3. Select appropriate response.
  8. Roddy Knowles, Research Now: Current data on survey completion rates by client type:
    1. Desktops: 76%
    2. Tablets: 70%
    3. Smartphones: 59%
  9. Research Now on mobile surveys: avoid questions that offer multi-response. Participants unlikely to select more than 1 item on mobile devices.
  10. Darcey Merriam, Adobe Systems: to engage clients, use language they like. For example, for a while she used the language of “lean” because the company culture was focusing on the lean start-up concept.
  11. Adobe presenter on how to do great research with a small department
    1. Do projects where there are specific hypotheses to test
    2. Data collection using “crowdsourced” panels (uses Mechanical Turks to recruit panelists!!)
    3. New tools. Example: UserTesting.com
    4. Let internal colleagues do qual research, involve them in the process. And gives them tools to determine if they should go “DIY” or work with the MR department.
  12. Michael Carlon of Hall & Partners & Joe Indusi of Research2Video: Videotaping in-depth interviews (IDIs)? Three great tips:
    1. When the participant gives an amazing sound bite, wait 3 seconds before asking the next question. This gives the video editor room to work with.
    2. If doing in-home research, be sure to take some outside shots. Gives nice context. Example: a study on couponing, some of the homes were clearly expensive—yet the residents are passionate about couponing—revealing a great insight.
    3. Screen out dog owners. Dogs bark. Perhaps especially when strangers are in the house.

For more CRC Session summaries also see:

  • Paul Long’s great article on DISH Network’s shift to a market research-friendly culture.
  • Annie Pettit’s live blogging on the Roddy Knowles’ presentation caught even more mobile research tips here.   And for laughs, check out the selfie Annie took of us, where I look like I had had waaaay too much coffee.

 

[Free Training Sweepstakes ending soon!! Enter today to win a year’s worth of FREE Market Research Training!!]

 

Sep
0

Your Chance to Win a Year of Free Market Research Training: Deadline for Entry 9/26/14

Ever wish you had a bigger market research training budget? Then enter our sweepstakes for a chance to win a year of free training.Giveaway200x250

Numerous studies show that training helps professionals to improve job satisfaction and career mobility. In some cases, it also increases earning potential. And besides, investing in new skills or a knowledge refresh is a great way to help boost your confidence.

Clearly, here at Research Rockstar we are biased. We think market research training is a great investment. But we know that some organizations are tight with training budget. So here’s your chance for free training:

Click here to enter: SWEEPSTAKES

All classes are taught by a live instructor in a multimedia, online classroom—so there is no travel involved. Have any doubt that our classes are great? Click here to see what our clients say.

Enter by September 26th 2014! No purchase necessary. Click here for entry rules.

Jul
0

7 Strong: Meet Our Amazing Market Research Instructors

Meet Our InstructorsResearch Rockstar’s instructor roster is now 7 strong. Well, 8 if you count our founder, Kathryn Korostoff who also teaches. Check out the Research Rockstars who teach our market research classes:

Susan Abbott is president of Abbott Research and Consulting.  Susan is a specialist in customer insight and innovation; expert qualitative research of all kinds, including online communities and discovery labs. She also shares her research insights on her blog. We look forward to Susan facilitating some of our qualitative classes.

Delanea Davis, founder and President of Solstice Strategy Partners, LLC, has led some very engaging classes on Writing Qualitative Research Reports and Managing Focus Groups. She brings her 18 years of professional experience with her to the class, and some very funny stories too!

Jeffrey Henning is the founder of Researchscape International, a market research publisher that enables customer-driven organizations to keep up with changes in consumer attitudes and behaviors.  Jeffrey is a member of AAPOR, ESOMAR and the Marketing Research Association. In 2012, he was the inaugural winner of the MRA’s Impact award. He is a well-known market research expert; follow him on Twitter @JHenning.

Janis Haywood, an Independent Research Consultant, is an experienced quantitative research pro. We are thrilled to have Janis teaching quant classes for us, most recently Questionnaire Design 201. Janis has broad experience, but we especially love her CPG research stories!

Karen Lynch, founder of Karen Lynch & Associates, has more than 20 years of experience as a qualitative researcher, facilitator and trainer. She is also a talented writer; check out her market research blog here. Karen teaches Qualitative Research topics for us, bringing amazing tips to our students from her experience moderating hundreds of focus group and individual interviews.

Dr. Steven Struhl is the founder of Converge Analytic. His specialties include discrete choice modeling, segmentation, Bayesian networks, machine learning, conjoint and other trade-off methods, market simulation, market structure analysis, product and service optimization, and more. He wows our students while teaching Introduction to Conjoint Analysis and other quantitative research topics.

Greg Timpany, co-founder of Anova Market Research, continues to impress us with his Quantitative Market Research knowledge.  Greg has honed his Market Research skills for more than 20 years, and shares lots of instructive, real-world examples in his classes. We have been so lucky to have Greg lead a number of our Introduction to SPSS classes.  Greg also tweets about market research topics; follow him @DataDudeGreg.

All of our instructors are actual market researchers. They speak from experience. They share real stories about market research successes and even failures. Their knowledge is practical, not theoretical. And frankly that’s what makes our classes so fun: they aren’t full of boring, academic information you will never really use. It’s all about real applications, best practices, and risk mitigation.  See our complete class options on our Training Store.

 

Jun
0

Summer Camp for Market Researchers

Camp Rockstar logo

We believe learning market research can be fun. And so we are thrilled to announce that registration is now open for this summer’s Camp Rockstar for market researchers.

About Camp Rockstar

Registration is now open for Camp Rockstar, a summer training camp for market researchers.  Come to Research Rockstar’s summer camp, have a lot of fun learning, and let your expanded market research skills take you to the top of the charts.

No black flies. No sunburn. No snoring from the next bunk. Just an opportunity to immerse yourself in fun, interactive learning with a group of your market research peers.

Campers get to pick up to 6 online market research classes—all for just $800 per camper. All classes are taught in the Research Rockstar virtual classroom, by our expert instructors. Oops, we mean “camp counselors.”

Summer camp market research topics include Customer Satisfaction, Market Segmentation, Online Qualitative Methods, Questionnaire Design, Research Interviews, SPSS, and other real-time online market research classes.

To view class details, dates and more, visit Camp Rockstar.

Any questions? Call us at 508.691.6004 ext 701, or email Sales@ReserchRockstar.com