Rockstar News Archive

Quirk’s Event 2016 Workshop: Mobile Self-Ethnography

...students will learn about the new area of ethnography which allows people to basically research themselves. With mobile devices, consumers can opt-in to a research experience by taking in-the-moment picture or video content, capturing sound bites or

Are Market Research Project Managers Ready for New Project Management Tools?

If your past project management tool experience was that it took more time to update the tool than to do the work, you are not alone. But a lot has changed in the past few years. Tools

Happy Thanksgiving

As a gesture of thanks for all of the good fortune we have had, we are making a donation to Feed America. “We want to show our gratitude for your business by giving back to the community,”

The Worst Advice Given to Market Researchers in 2015

Innovation that does require new software tools or applications to be developed can be “coded” or programmed elsewhere. What you, the research expert, might need to know: how to write software specifications so that you can...

Managing Focus Groups: How to create a dynamic conversation, with great results

A great focus groups sparks their creativity—whether for sales, marketing or product development ideas. So many business professionals crave an authentic opportunity to learn directly from their target market, and a well-recruited, professionally moderated focus group can

October 20th is World Statistics Day!

In celebration of World Statistics Day, we had our amazing intern Sarah put together an infographic amalgamation of interesting statistics. What percent of Americans have pet reptiles? How much pizza does the average American eat per year?

Big Data at CRC:

Point-Counterpoint: What’s the Big Deal with Big Data?I am biased. Having taught the predictive analytics class in the pre-conference workshops, I have some ideas about the role of market researchers, data scientists and the messy intersections

Meet Me in St. Louis

I’ll be attending the MRA’s Corporate Researchers Conference. If you have never attended CRC before, I encourage you to check out the agenda and speakers. This event is high on content and low on sales pitches. In

Last Call for Camp Rockstar: 10 Summer Classes, One Price

Camp starts July 1st and runs through August 31st. Pick as many of the ten instructor-led virtual classroom experiences as you like, for one fixed price! These are live classes taught be expert researchers.

Rockin’ and Research. More alike than you think.

Close your eyes. Imagine you’re on stage, your instrument in hand, set list and lyrics engraved on your heart, hearing the howl of the crowd as the lights come up and the fans go wild. Pure energy