Quantitative Research Archive

Open-ended Questions: The Home Exercise Machine of Survey Research

Americans happily buy $1,000+ pieces of home exercise equipment, with the best of intentions. But what happens when the slick new gear is unpacked and assembled? Nothing. Many home exercise machines are unused. Stationary bikes become expensive

4th of July Freedom from Expensive Software: SPSS or Excel, It’s Time to Choose

Excel or SPSS? You might find that Excel is a better choice. You can analyze survey data with Excel. Learn how.

A Sample Survey Invitation

Stumped trying to write a survey invitation? Here's a great example to get you started.

[New Article Synopsis] Current Thinking on Scale Labeling

Article Synopsis: Should I label all scale points or just the end points for attitudinal questions? E-Journal Survey Practice By Aaron Maitland Written by Research Rockstar intern Sarah Stites Experienced market researchers know that survey design is

Article Synopsis: “The Impact of Survey Duration on Completion Rates Among Millennial Respondents”

After the duration of a survey surpassed the fifteen minute mark, roughly one in ten participants gave up. Moving toward twenty minutes, around 25 percent of participants abandoned the survey.

Excel Versus SPSS? It’s Closer Than You Think

What if Excel could do 80% of the data analysis tasks that you use SPSS for?
If you haven't looked at Excel as a survey data analysis tool in a while, look again. Better still, come take our

Quant versus Qual: No longer meaningful?

Are the categories of quantitative and qualitative research still meaningful?Many market researchers refer to the categories of quantitative and qualitative methods when describing our profession. Some specialize in one or the other, some equally cover both. It’s

Cleaning the Clutter for Market Research Impact

by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC This summer I tackled an arduous task: cleaning out my garage. I found no shortage of baskets, boxes, barrels, half-empty paint cans, rusty garden tools and sundry

Rockin’ and Research. More alike than you think.

Close your eyes. Imagine you’re on stage, your instrument in hand, set list and lyrics engraved on your heart, hearing the howl of the crowd as the lights come up and the fans go wild. Pure energy

[New Article] Is it Time to Redefine Quantitative Research?

As simplistic as it is, market research is often defined as either “qualitative” or “quantitative.” In conversational use, most researchers use and define these categories fairly similarly. But this is changing. While “qualitative” use and meaning is