The Marketing Research Association (MRA) and the Council of American Survey Research Organizations (CASRO) are merging: the new Insights Association officially launches January 1, 2017.
The new generation of “market researchers”, “insights analysts”, or “flavor-of-the-day-substitute-job-titles” have 2 attributes that will allow them to leapfrog...
What training topics would you like to see for the market research and customer insights profession?
Three days in San Fran with hundreds of my market research colleagues? Count me in.
The MRA’s Corporate Researchers Conference is coming up September 26-28, and will be held in San Francisco.
Confused and dismayed by the recent articles about non-probability samples? Trying to understand, “How bad is it? Can I trust data from non-probability samples?” Then read this: The Pew Research Center generously shared results from its analysis
Research Rockstar students often ask, “Is it okay to ask my instructors to connect with me on LinkedIn?” Short answer: Yes. Long answer: Please do! Anyone who has participated in a Research Rockstar class knows they are
Does Your Company Have a Diversity Purchasing Policy? Workplace diversity has become increasingly important in recent years. But in addition to hiring a diverse workforce, did you know that many corporations have also implemented diversity purchasing policies?
As Wadors states, “Preparing people for change isn’t only the job of universities. Leaders in today’s organizations now have to figure out the best ways to identify, reward, and motivate…while supporting the constant need to learn. To
All of the blogs in our list cover timely topics—they are great resources to keep you current, without dragging you too deep into “shiny object” syndrome. BTW, in the interest of keeping this list unbiased,
When researchers fail to use the correct visual display, it often results in a failure to communicate the most important insights. Our Data Visualization workshop will mitigate this risk by providing attendees a broad set of visual