How Will AI Transform Your Market Research & Insights Team in 2024? 4 Scenarios

It is hard to imagine a market research-related team or company that won’t be impacted by AI in 2024. The question is, will the impact be a “bad” thing or… Continue reading How Will AI Transform Your Market Research & Insights Team in 2024? 4 Scenarios

What Really Drives Brand Connection? The Power of Authenticity

Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This… Continue reading What Really Drives Brand Connection? The Power of Authenticity

Navigating Client Requests for Conjoint Studies: A Guide for Research Optimization

As market research and insights professionals, we often encounter situations where clients request a “conjoint study”— sometimes before they even share their research objectives! However, it is important to note… Continue reading Navigating Client Requests for Conjoint Studies: A Guide for Research Optimization

Customer Journey Mapping, AI Trends for Researchers, AI Coding of Open-Ended Survey Responses

We are excited to invite you to three upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Customer Journey Mapping, AI Trends for Researchers, AI Coding of Open-Ended Survey Responses

How’s 2024 Looking?

As the end of January approaches, I’d like to ask: is your Market Research & Insights team charging into 2024 with clarity and enthusiasm, or are you still seeking a… Continue reading How’s 2024 Looking?

Rock 2024 with Expert Advice on Qual, Quant, and Data Viz Topics

Year 2024 outlook. Year review or analysis concept. Economic forecast or future vision, business opportunity or challenge ahead, confidence businessman with binoculars climb up ladder on year 2024.

As we wrap up 2023, join us for a December filled with live events designed to help you become a true research rockstar in 2024! Our expert instructors will host… Continue reading Rock 2024 with Expert Advice on Qual, Quant, and Data Viz Topics

Introducing Instructors & Research Rockstars: Marni Martens & Jim Newswanger

vector

We are thrilled to introduce you to the newest additions to our Research Rockstar instructional team, Marni Martens and Jim Newswanger. These exceptional researchers bring a wealth of knowledge and… Continue reading Introducing Instructors & Research Rockstars: Marni Martens & Jim Newswanger

Important Market Research Certificate Updates & Options

It has never been easier to earn your new credential Have you been thinking about obtaining a professional credential for yourself or your Market Research & Insights team members? If… Continue reading Important Market Research Certificate Updates & Options

The Surprisingly Stable Appeal of Slide-style Reports in Qualitative Research

In the world of market research, we sometimes hear grumblings about “death by PowerPoint.” But contrary to widespread belief, many market research clients actually prefer slide deck-style reports to written… Continue reading The Surprisingly Stable Appeal of Slide-style Reports in Qualitative Research

Common Scenarios for Combining Qualitative & Quantitative Research

In professional market research, combining qualitative and quantitative methods is often recommended for various scenarios. For example, conducting focus groups or ethnographic research as Phase 1 before a survey research… Continue reading Common Scenarios for Combining Qualitative & Quantitative Research