Micro Topics Archive

Is Your Market Research the Functional Equivalent of an iToaster?

Is it the functional equivalent of an iToaster? Sure Apple has a loyal fan base that would get excited if it launched an iToaster. But the company enjoys a broader base because it consistently raises the bar

Your Chance to Win a Year of Free Market Research Training: Deadline for Entry 9/26/14

Ever wish you had a bigger market research training budget? Then enter our sweepstakes for a chance to win a year of free training.Giveaway200x250Numerous studies show that training helps professionals to improve job satisfaction and career mobility.

Market Research Lessons from Edward Snowden

Love him or hate him, Edward Snowden is a catalyst for change. How did he do it? And what can we market researchers learn from it?

The Big Reveal Gets Big Attention

Snowden didn’t suggest that there might be

What Market Researchers Can Learn From Great Teachers

Market researchers can learn a lot from teachers. The best data in the world won’t solve or enhance anything if it isn’t understood and used—so, like a teacher, your task is to bring your “students” (clients) to

When Do Market Research Clients and Suppliers Work Best Together?

As for articles such as the recent Greenbook post? Sure, it is fine to vent—for both clients and market research suppliers. Nothing wrong with that! But the real issue is this: how do we step away

Will This Sloppy, Boring, Error-ridden Market Research Report Do?

When consumers purchase a product, they expect to get what they paid for. This is also true when companies purchase market research; unfortunately some no longer receive the high-quality tangible product they paid for, at least

Principles of Remarkable Research: Part 5 of 20

Market research exists on a continuum ranging from “quick and dirty” to “meticulous and complete.” And these days, there are some quick and inexpensive methods that aren’t that “dirty” at all....when big budgets and long timelines aren't

Social Media Research Options: Taste Testing The Future of Research

If you throw “social media” and “market research” into a blender, what do you get? It depends on the exact recipe you select. The good news is that whatever you decide to try first, you can start

VIP Contest Winners

This week, Research Rockstar gave away three (3) FREE VIP memberships to readers of the QuestionPro, Survey Analytics, and Research Access blogs. Winners will have 24×7 access to classes on: Market segmentation Questionnaire planning Product concept testing

Online Survey Ads S*ck

Online surveys are often treated as guilty, until proven innocent. The onus is on the researcher to assure the client (internal or external) that the research design is sound, the sample source is authentic, the data analysis