Managing Clients Who Ask for Unethical or Illegal Research Activity

If you’re new to the Market Research and Insights profession you may be surprised to learn that we have specific ethical and legal guidelines to which we must adhere. While… Continue reading Managing Clients Who Ask for Unethical or Illegal Research Activity

Live Events: Factor & Cluster Analysis, Conducting Global Market Research & More

Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Available in both on-demand and real-time formats. Full Access Students (Backstage Pass FA/VIP and Certificate Program Students): Join… Continue reading Live Events: Factor & Cluster Analysis, Conducting Global Market Research & More

B2B Market Segmentation is Hard. Really Hard. And We Have A Free Video To Explain Why.

B2B Market Segmentation is hard. It is very different than segmenting consumer markets. Free video explains why.

Why “Marketing” is Hard for “Market Researchers”

Numerous articles have been written, and debates engaged, about the question, “Are market researchers bad marketers?” It does strike one as odd—that a profession so driven to understand customer attitudes and behaviors, can’t seem to apply the discipline for its own marketing—and ultimately revenue-generating—benefit.

New Market Research Training Store Offers over 25 Popular Topics in a Variety of Online and On-site Formats

Research Rockstar celebrates new Online Market Research Training store opening with the Ultimate Market Research Training Give Away Drawing; Enter for a Chance to Win a Year of Market Research Training

Market Segmentation: What to Look For in A Project Proposal

Here are a few practical tips about what you should see in a market segmentation proposal. If you see these things, it tells you that this proposal is from an experienced market research firm that understands how to mitigate the risks specific to segmentation projects.

Market Segmentation, Southwest Airlines Style

They used an “a priori” segmentation model. Yup, that’s right. They went into the study with a hypothesized set of segments in mind. The segments were based on behavioral data from their existing customer database. During the presentation, this confused me. We were, after all, in a session on conducting segmentation. The process was defined as qual, leading to quant. But the speaker occasionally referred to the segments they started with…

Computer-Based Training for Market Research Excellence

Computer-based training (CBT), also known as eLearning, is a time-efficient, cost-effective training option for busy professionals.

Market Segmentation for Saving Money, and Making Money

Market segmentation is all about sales and marketing ROI. The premise is that to maximize success with a large population of customers, it is best to divide it into logical subgroups. By dividing one large, generalized market into subgroups, you can fine-tune your product, messaging, promotional, distribution and related strategies to meet the specific needs of unique customer groups.

Does Your Audience Hunger for Data?

A tricky part of successfully delivering client insight data is knowing how much data your audience really wants. So, be honest with yourself: do you understand your colleagues’ or clients’ data appetite?