Market Research Archive
I’ll be attending the MRA’s Corporate Researchers Conference. If you have never attended CRC before, I encourage you to check out the agenda and speakers. This event is high on content and low on sales pitches. In
by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC This summer I tackled an arduous task: cleaning out my garage. I found no shortage of baskets, boxes, barrels, half-empty paint cans, rusty garden tools and sundry
Tell us which of these market research monikers you like best in the comments below (or add your own), and receive a Research Rockstar coffee mug.
Is the idea of "client-side" and "supplier-side" market research obsolete?
Is Market Research a high-stress job?It certainly can be.But I can also tell you, after 25 years of doing market research, that there are known strategies for managing project-related stress. My favorite is one Research Rockstar
Tell me if you've heard this one before.
A market researcher, a duck and a behavioral economist walk into a bar...
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The beauty of blogging is that it is inexpensive: anyone with a passion and a computer can host a blog. Of course, that also means quality varies…a lot. Let us do the work of finding the best
Do big tech changes mean big market research changes?
The MIT Technology Review recently published “Breakthrough Technologies 2015,” a fun and inspiring list, including some items with market research implications. Let’s take a quick look at that subset,
So many great market research articles, so little time.
It is hard to keep up with all of the great market research articles that get published. That’s why I am happy to share a compilation of article synopses.