Market Research Archive

You are Not a Market Researcher

Tell us which of these market research monikers you like best in the comments below (or add your own), and receive a Research Rockstar coffee mug.

The Irrelevant Market Research Supplier…or Client

Is the idea of "client-side" and "supplier-side" market research obsolete?

[Classic Rock Article] Is Market Research a High-stress Job? 4 Tips for Mitigating Project Risk Factors

Is Market Research a high-stress job? It certainly can be. But I can also tell you, after 25 years of doing market research, that there are known strategies for managing project-related stress. My favorite is one Research Rockstar

A market researcher, a duck, and a behavioral economist walk into a bar…

Tell me if you've heard this one before.
A market researcher, a duck and a behavioral economist walk into a bar...

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Favorite Market Research Blogs for Research Rockstars

The beauty of blogging is that it is inexpensive: anyone with a passion and a computer can host a blog. Of course, that also means quality varies…a lot. Let us do the work of finding the best

MIT-inspired Market Research Possibilities

Do big tech changes mean big market research changes?

The MIT Technology Review recently published “Breakthrough Technologies 2015,” a fun and inspiring list, including some items with market research implications. Let’s take a quick look at that subset,

7 Top Market Research Articles of 2014

So many great market research articles, so little time.

It is hard to keep up with all of the great market research articles that get published. That’s why I am happy to share a compilation of article synopses.

Top 10 Market Research Articles in One Compendium

We have compiled our top 10 articles from our blog for your convenience. The topics range from a fun look at innovation in, “Is Your Market Research the Functional Equivalent of an iToaster,” to practical tips such

Four Favorite Market Research Glossaries

Whether you’re a beginner or a pro when it comes to market research, there will always be unfamiliar terms—especially as technology continues to evolve. Thankfully, there are many online glossaries to help you when you’re stuck. In this