Market Research Archive

Podcast & YouTube News

Announcing a 10-episode series, “Conversations for Research Rockstars.” Please join the conversation on YouTube or the accompanying podcast (available on iTunes). Hosted by Kathryn Korostoff, with occasional special guests, the series is available now.

Are you sure you’re not introducing bias? (With mini case study!)

As research and insights professionals, we spend a lot of time making sure we eliminate bias from our projects. Why? So that when we deliver our analysis and insights, we are providing the most objective information possible.

New England Insights Association Spring Conference Recap

I’m always delighted when I’m able to get out of the office and head to an event chock-full of research and insights professionals. It’s fun to talk shop with others who are excited about research and insights topics

Creating Magic Moments with Qualitative Research

Remember the old but classic awkward first date story about the person who goes on a blind date and hears “Enough about me, what do you think about me?” from their dinner date? While we all want

Is Big Data Creating New Career Options for You?

When was the last time you really thought about: Your research and insights career path? Your career goals? What you would like to do, learn, or otherwise accomplish? I know it can feel a little daunting! How

Landing a Market Research Internship

“I want to be a market researcher!” When I hear this from college students (and some grad students), I always probe deeper as to why. Often the students direct the questions back to me, seeking more information

A Rising Data Tide

In Kathryn Korostoff’s presentation, “A Rising Data Tide Lifts All Research Boats”, she mentioned two hand-outs. Here they are: Kathryn’s presentation notes Research Rockstar’s framework for selecting data options If you’d like to have a conversation about

More Alike than Different: The Changing Roles of Corporate and Supplier Researchers

he roles of clients and suppliers are now overlapping and intersecting in exciting new ways. Some of these new intersections are creating career advancement opportunities, and even new business and organizational structures. Some are creating pain for

How Much Money Do Other Research Teams Spend per Employee on Training? Planning a Professional Development Program for Your Market Research & Insights Team

Per the Association for Talent Development (ATD), most companies set goals and budgets each year for talent development.  ATD’s research on 2015 training spending found that US organizations spent an average of $1,229 per employee. Spending does

Newsflash: You are about to be Leapfrogged

The new generation of “market researchers”, “insights analysts”, or “flavor-of-the-day-substitute-job-titles” have 2 attributes that will allow them to leapfrog...