Market Research Archive
All survey designers, at some point in their career, will face the challenge of having to maximize information content for their clients while balancing the cognitive load we are asking of our respondents. This post examines two
Confused and dismayed by the recent articles about non-probability samples? Trying to understand, “How bad is it? Can I trust data from non-probability samples?” Then read this: The Pew Research Center generously shared results from its analysis
Does Your Company Have a Diversity Purchasing Policy? Workplace diversity has become increasingly important in recent years. But in addition to hiring a diverse workforce, did you know that many corporations have also implemented diversity purchasing policies?
Journal of Marketing Research By Young Eun Huh, Joachim Vosgerau and Carey Morewedge Written by Research Rockstar intern Sarah Stites Have you ever baked a batch of cookies, only to realize that you were out of milk?
All of the blogs in our list cover timely topics—they are great resources to keep you current, without dragging you too deep into “shiny object” syndrome. BTW, in the interest of keeping this list unbiased,
As you put together your 2016 calendar, talk to your clients (external or internal) about what they envision as upcoming needs. Planning ahead makes everyone feel confident, so go ahead and ask your clients some specific questions
What if Excel could do 80% of the data analysis tasks that you use SPSS for?
If you haven't looked at Excel as a survey data analysis tool in a while, look again. Better still, come take our
Market research departments need to be constantly productive. New hires must ramp up quickly; but when a new person is thrown into the deep end, everyone may drown. Plus, with a good onboarding experience, new people feel...
Innovation that does require new software tools or applications to be developed can be “coded” or programmed elsewhere. What you, the research expert, might need to know: how to write software specifications so that you can...
eJournal Survey Practice By Barbara O’Hare, Matt Jans, Stanislav Kolenikov Synopsis by Research Rockstar intern Sarah Sites Surveys create valuable information for decision-making. According to an article in Survey Practice, “…results from survey research now drive policies,