Market Research Archive

The Worst Advice Given to Market Researchers in 2015

Innovation that does require new software tools or applications to be developed can be “coded” or programmed elsewhere. What you, the research expert, might need to know: how to write software specifications so that you can...

Article Synopsis: “Training Needs in Survey Research Methods: an Overview”

eJournal Survey Practice By Barbara O’Hare, Matt Jans, Stanislav Kolenikov Synopsis by Research Rockstar intern Sarah Sites Surveys create valuable information for decision-making. According to an article in Survey Practice, “…results from survey research now drive policies,

Meet Me in St. Louis

I’ll be attending the MRA’s Corporate Researchers Conference. If you have never attended CRC before, I encourage you to check out the agenda and speakers. This event is high on content and low on sales pitches. In

Cleaning the Clutter for Market Research Impact

by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC This summer I tackled an arduous task: cleaning out my garage. I found no shortage of baskets, boxes, barrels, half-empty paint cans, rusty garden tools and sundry

You are Not a Market Researcher

Tell us which of these market research monikers you like best in the comments below (or add your own), and receive a Research Rockstar coffee mug.

The Irrelevant Market Research Supplier…or Client

Is the idea of "client-side" and "supplier-side" market research obsolete?

[Classic Rock Article] Is Market Research a High-stress Job? 4 Tips for Mitigating Project Risk Factors

Is Market Research a high-stress job?It certainly can be.But I can also tell you, after 25 years of doing market research, that there are known strategies for managing project-related stress. My favorite is one Research Rockstar

A market researcher, a duck, and a behavioral economist walk into a bar…

Tell me if you've heard this one before.
A market researcher, a duck and a behavioral economist walk into a bar...

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Favorite Market Research Blogs for Research Rockstars

The beauty of blogging is that it is inexpensive: anyone with a passion and a computer can host a blog. Of course, that also means quality varies…a lot. Let us do the work of finding the best
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