Market Research Archive

More Alike than Different: The Changing Roles of Corporate and Supplier Researchers

he roles of clients and suppliers are now overlapping and intersecting in exciting new ways. Some of these new intersections are creating career advancement opportunities, and even new business and organizational structures. Some are creating pain for

How Much Money Do Other Research Teams Spend per Employee on Training? Planning a Professional Development Program for Your Market Research & Insights Team

Per the Association for Talent Development (ATD), most companies set goals and budgets each year for talent development.  ATD’s research on 2015 training spending found that US organizations spent an average of $1,229 per employee. Spending does

Newsflash: You are about to be Leapfrogged

The new generation of “market researchers”, “insights analysts”, or “flavor-of-the-day-substitute-job-titles” have 2 attributes that will allow them to leapfrog...

Your Marketing Research Association Certificate Awaits

Want a new credential that showcases your research expertise? The Marketing Research Association offers a Certificate in Qualitative Research Principles, and one in Quantitative Research Principles.   This is a credential that shows you have expertise and

How to save $200,000 on Big Data & Customer Analytics Staff

Big Data. CX. UX. How can a company take advantage of these burgeoning fields of business optimization without hiring dozens of experts? After all, either someone needs to do all of this amazing work, or at least

Rank Order vs. Point Allocation – Which Is The Better Option?

All survey designers, at some point in their career, will face the challenge of having to maximize information content for their clients while balancing the cognitive load we are asking of our respondents. This post examines two

Must Read for Survey Researchers from the Pew Research Center

Confused and dismayed by the recent articles about non-probability samples? Trying to understand, “How bad is it? Can I trust data from non-probability samples?” Then read this: The Pew Research Center generously shared results from its analysis

Your Purchasing Department will LOVE you for working with Research Rockstar

Does Your Company Have a Diversity Purchasing Policy? Workplace diversity has become increasingly important in recent years. But in addition to hiring a diverse workforce, did you know that many corporations have also implemented diversity purchasing policies?

Article Synopsis: “Selective Sensitization: Consuming a Food Activates a Goal to Consume its Complements”

Journal of Marketing Research By Young Eun Huh, Joachim Vosgerau and Carey Morewedge Written by Research Rockstar intern Sarah Stites Have you ever baked a batch of cookies, only to realize that you were out of milk?

The Best Market Research Blogs

All of the blogs in our list cover timely topics—they are great resources to keep you current, without dragging you too deep into “shiny object” syndrome. BTW, in the interest of keeping this list unbiased,