Market Research Archive
The new generation of “market researchers”, “insights analysts”, or “flavor-of-the-day-substitute-job-titles” have 2 attributes that will allow them to leapfrog...
Want a new credential that showcases your research expertise? The Marketing Research Association offers a Certificate in Qualitative Research Principles, and one in Quantitative Research Principles. This is a credential that shows you have expertise and
Big Data. CX. UX. How can a company take advantage of these burgeoning fields of business optimization without hiring dozens of experts? After all, either someone needs to do all of this amazing work, or at least
All survey designers, at some point in their career, will face the challenge of having to maximize information content for their clients while balancing the cognitive load we are asking of our respondents. This post examines two
Confused and dismayed by the recent articles about non-probability samples? Trying to understand, “How bad is it? Can I trust data from non-probability samples?” Then read this: The Pew Research Center generously shared results from its analysis
Does Your Company Have a Diversity Purchasing Policy? Workplace diversity has become increasingly important in recent years. But in addition to hiring a diverse workforce, did you know that many corporations have also implemented diversity purchasing policies?
Journal of Marketing Research By Young Eun Huh, Joachim Vosgerau and Carey Morewedge Written by Research Rockstar intern Sarah Stites Have you ever baked a batch of cookies, only to realize that you were out of milk?
All of the blogs in our list cover timely topics—they are great resources to keep you current, without dragging you too deep into “shiny object” syndrome. BTW, in the interest of keeping this list unbiased,
As you put together your 2016 calendar, talk to your clients (external or internal) about what they envision as upcoming needs. Planning ahead makes everyone feel confident, so go ahead and ask your clients some specific questions
What if Excel could do 80% of the data analysis tasks that you use SPSS for?
If you haven't looked at Excel as a survey data analysis tool in a while, look again. Better still, come take our