Market Research Training Archive

Cool Conjoint

I’m a cool weather person — I’m not a big one for heat and I love air conditioning. So, summer is my season to enjoy the cool air indoors and catch up on my professional development. Some

Create the Structure for the Insights to Flow

As we’ve said before, one of the biggest hurdles with qualitative research is the reporting. Qualitative projects yield an abundance of rich data from interviews and observation, and it can be daunting to sift through all of

Sit Down, Let’s Talk

Have you ever gone on a blind date? Yeah, it can be super-awkward and uncomfortable waiting for your date to arrive and then having to make small talk through a dinner or outing. The same goes for

Sorting through Secondary Sources (with free infographic!)

Census data Analyst reports Syndicated data Press releases Annual reports Your company’s customer database And more… When you really look, there seems to be no shortage of secondary data. But the question is: what do you do

Questioning Your Questionnaire Design Skills?

“Garbage in, garbage out.” In the research and insights industry that is a phrase often mentioned in the context of survey projects. If your questionnaire is poorly designed, it will not yield workable data and juicy insights.

You Asked We Answered

We’ve said it before, and we’ll say it again: SPSS is one of those essential research skills you need to have if you are a quantitative researcher, you hope to get into quant research during your career,

Top 10 Reasons to Check Out Our Questionnaire Class!

Our 10 Point Checklist for Questionnaire Design: Practical Tips for Market Researchers class is coming up soon on July 12th. In the spirit of our class’s 10 point checklist, we wanted to share with you 10 reasons why

Level Up Your Data Game

Gamer lingo seems to be everywhere today, from finding power ups, to leveling up, to finding the closest Pokemon Go gym (mine happens to be our local Staples store). If you’re a die-hard gamer the following will

Are you the Tim Ferriss of Market Research?

No one is an expert at any skill overnight— even best-selling author and entrepreneur Tim Ferriss, the self-proclaimed “human Guinea pig” who hacks everything from productivity to learning to dating (!) didn’t learn any of his skills

How Are You Measuring Satisfaction?

Think about the news these days. Often, when you hear about a company, if it’s not about a merger or earnings results, it’s about customer service issues. And especially in this era of social media, phones are