How Will AI Transform Your Market Research & Insights Team in 2024? 4 Scenarios

It is hard to imagine a market research-related team or company that won’t be impacted by AI in 2024. The question is, will the impact be a “bad” thing or… Continue reading How Will AI Transform Your Market Research & Insights Team in 2024? 4 Scenarios

Navigating Client Requests for Conjoint Studies: A Guide for Research Optimization

As market research and insights professionals, we often encounter situations where clients request a “conjoint study”— sometimes before they even share their research objectives! However, it is important to note… Continue reading Navigating Client Requests for Conjoint Studies: A Guide for Research Optimization

Customer Journey Mapping, AI Trends for Researchers, AI Coding of Open-Ended Survey Responses

We are excited to invite you to three upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these… Continue reading Customer Journey Mapping, AI Trends for Researchers, AI Coding of Open-Ended Survey Responses

Avoiding Analysis Bias in Global Research Studies

Global market research is susceptible to many types of analysis bias, and three of the big ones are confirmation bias, inattentional blindness, and cultural bias. While many forms of bias… Continue reading Avoiding Analysis Bias in Global Research Studies

How’s 2024 Looking?

As the end of January approaches, I’d like to ask: is your Market Research & Insights team charging into 2024 with clarity and enthusiasm, or are you still seeking a… Continue reading How’s 2024 Looking?

Impress Your Boss: 3 Questionnaire Design Job Aids

Hey Research Rockstars! Have you ever wondered how to format survey questions to maximize respondent engagement? Have you ever drawn a blank when a client asked you why you used… Continue reading Impress Your Boss: 3 Questionnaire Design Job Aids

Optimizing Impact: Socializing Insights with Kory Grushka

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Have you ever experienced this dilemma: you’re working on an awesome project only to feel like once you deliver the final report, it’s going to collect virtual dust in some… Continue reading Optimizing Impact: Socializing Insights with Kory Grushka

Rock 2024 with Expert Advice on Qual, Quant, and Data Viz Topics

Year 2024 outlook. Year review or analysis concept. Economic forecast or future vision, business opportunity or challenge ahead, confidence businessman with binoculars climb up ladder on year 2024.

As we wrap up 2023, join us for a December filled with live events designed to help you become a true research rockstar in 2024! Our expert instructors will host… Continue reading Rock 2024 with Expert Advice on Qual, Quant, and Data Viz Topics

Unveiling the Future: 10 Ways AI Can Impact Market Research Careers

We are approaching ChatGPT’s 1st birthday (November 30th, 2023), and what a year it has been! Market Research & Insights professionals have seen many changes in the field since its… Continue reading Unveiling the Future: 10 Ways AI Can Impact Market Research Careers

Market Research Team Leaders: Ease Your Stress with Instant Self-Serve Staffing Rates Tool

Have you ever had an excessive workload that your team can’t reasonably handle? This is a familiar challenge for experienced Market Research team leaders, and it often becomes even more… Continue reading Market Research Team Leaders: Ease Your Stress with Instant Self-Serve Staffing Rates Tool