Customer Surveys Archive

Open-ended Questions: The Home Exercise Machine of Survey Research

Americans happily buy $1,000+ pieces of home exercise equipment, with the best of intentions. But what happens when the slick new gear is unpacked and assembled? Nothing. Many home exercise machines are unused. Stationary bikes become expensive

A Sample Survey Invitation

Stumped trying to write a survey invitation? Here's a great example to get you started.

[New Article Synopsis] Current Thinking on Scale Labeling

Article Synopsis: Should I label all scale points or just the end points for attitudinal questions? E-Journal Survey Practice By Aaron Maitland Written by Research Rockstar intern Sarah Stites Experienced market researchers know that survey design is

Article Synopsis: “The Impact of Survey Duration on Completion Rates Among Millennial Respondents”

After the duration of a survey surpassed the fifteen minute mark, roughly one in ten participants gave up. Moving toward twenty minutes, around 25 percent of participants abandoned the survey.

Article Synopsis: “The Internet’s Hidden Science Factory”

PBS Newshour, February 2015 By Jenny Marder Synopsis by Research Rockstar intern Sarah Sites Many researchers struggle to find willing survey takers. What if there were a website to which they could post their surveys, exchanging a

Article Synopsis: The High Price of Customer Satisfaction

Highly satisfied customers = revenue dollars. Or do they? Some data has shown that the relationship between customer satisfaction and customer spending behavior is surprisingly weak. In this article, the authors share their analysis of the

Market Research & Lost Mojo: Article Synopsis

Andrew Reid, son of Market Research luminary Angus Reid, says Market Research has “lost its mojo.” In a new article published in Entrepreneur Magazine, Reid states, “In the early 2000s, with the increased use of email, the

3 Tips to Avoid Bad Market Research Software Purchases

Market research software comes in many forms these days: survey programming, data analysis, text analytics, and social media analysis are among the most common.

The good news for buyers is that many firms offer monthly options—helping you, the

The Lost of Art of Pre-testing Questionnaires: Don’t Let Your Market Research Crash

I have had two recent experiences where I had seasoned researchers working with Research Rockstar clients, and they had assumed pre-tests were not required. Really? That’s the assumption? I wonder how many pilots assume pre-flight checklists

Best Market Research Articles of 2013: Third in a Series of 10

Have you ever bought something because all of your friends had it? While we may be loath to admit it, our actions are swayed by friends, groups, and the public. Perhaps even more so than what