Customer Surveys Archive
Highly satisfied customers = revenue dollars. Or do they? Some data has shown that the relationship between customer satisfaction and customer spending behavior is surprisingly weak. In this article, the authors share their analysis of the
Andrew Reid, son of Market Research luminary Angus Reid, says Market Research has “lost its mojo.” In a new article published in Entrepreneur Magazine, Reid states, “In the early 2000s, with the increased use of email, the
Market research software comes in many forms these days: survey programming, data analysis, text analytics, and social media analysis are among the most common.
The good news for buyers is that many firms offer monthly options—helping you, the
I have had two recent experiences where I had seasoned researchers working with Research Rockstar clients, and they had assumed pre-tests were not required. Really? That’s the assumption? I wonder how many pilots assume pre-flight checklists
Have you ever bought something because all of your friends had it? While we may be loath to admit it, our actions are swayed by friends, groups, and the public. Perhaps even more so than what
When it comes to market research projects, how big is too big?
Article Synopsis: Think about eBay, Amazon, and Angie’s List—all public, continuous sources of ratings. Moran cites a survey conducted by FTI Consulting which found that over 50% of respondents give a “great deal of consideration to
7 times when market researchers need to stop. Knowing when to stop is a discipline. But after 25 years in the market research business, I know that some of my best work has been when I
I’m a fan of Google Consumer Surveys’ limitation on question length. Google limits you to questions of no more than 125 characters long, primarily – I believe – for a better experience for readers of the sites
How many points in a scaled question is “enough”? That’s a pretty common question in survey design. If you’ve spent some time with online market research surveys, you’ve probably noticed that they often have five points.