Breaking Archive

Be Part of the Marketing Research Community: Attend CRC in San Francisco

Three days in San Fran with hundreds of my market research colleagues? Count me in. The MRA’s Corporate Researchers Conference is coming up September 26-28, and will be held in San Francisco.

Big Data at CRC:

Point-Counterpoint: What’s the Big Deal with Big Data?I am biased. Having taught the predictive analytics class in the pre-conference workshops, I have some ideas about the role of market researchers, data scientists and the messy intersections

MIT-inspired Market Research Possibilities

Do big tech changes mean big market research changes?

The MIT Technology Review recently published “Breakthrough Technologies 2015,” a fun and inspiring list, including some items with market research implications. Let’s take a quick look at that subset,